HTC ‘became students of human behavior’ in developing Sense 5, came up with BlinkFeed

HTC ‘became students of human behavior’ in developing Sense 5, came up with BlinkFeedWe were generally quite impressed with the HTC One when it launched a couple of weeks ago, though we’ll reserve final judgement till we get our hands on the little beauty.

In the meantime, the Taiwawnese manufacturer has revealed how it came up with HTC BlinkFeed – a spanking new homescreen thingy that's proving quite controversial with smartphone aficionados. Well, y'know, as controversial as homescreens might prove.

In a blog post titled Redefining HTC Sense, a guy called Drew explains that HTC became “students of human behaviour” when developing the latest version of Sense.

They discovered that most people “don’t differentiate” between apps and widgets, that widgets are barely used (less than 10% use non-clock/weather/music widgets), and that roughly 80% of users don’t customise their homescreens outwith the first month.

As such, we’re left with HTC BlinkFeed, which gathers social networking and other “relevant content” – every time you turn on your phone.

Our first question was: can HTC BlinkFeed be disabled? The answer: yes. Thank Moses.

Drew still thinks it’s great though. He purrs: “The goal of creating a user experience that supports how most of you consume information, led us to BlinkFeed.

“Now, every time you power on your new HTC One you’ll see fresh content – whether it is from your friends, your social feeds, or our premier content partners – that is uniquely relevant to you.”

Read more about: Android

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6 comments

JanSt / MOD  Mar. 4, 2013 at 14:04

“Now, every time you power on your new HTC One you’ll see fresh content – whether it is from your friends, your social feeds, or our premier content partners – that is uniquely relevant to you.”
God forbid we should go about our lives for 5 minutes without "new content" - we might start thinking...

Still, hardware-wise the nicest gadget in quite some time...

Pondlife  Mar. 4, 2013 at 14:11

God forbid we should go about our lives for 5 minutes without "new content" - we might start thinking...

Still, hardware-wise the nicest gadget in quite some time...


I don't think that'll be an issue for most people

Hardware wise or just the casing?

JanSt / MOD  Mar. 4, 2013 at 14:16

God forbid we should go about our lives for 5 minutes without "new content" - we might start thinking...

Still, hardware-wise the nicest gadget in quite some time...


I don't think that'll be an issue for most people

Hardware wise or just the casing?

potato po-taah-to... I haven't tried one, yet, so I'll leave it at "hardware-wise" :p

(I was trying to be nice to an Android device. I won't even bother trying one ONE)

salmonmax  Mar. 4, 2013 at 15:52

so they came up with this when developing the sense5? Not, say, when they were integrating wp8 onto the 8x?
'http://i.telegraph.co.uk/multimedia/archive/02382/HTC_Windows_Phone__2382378b.jpg

sounds remarkably like a cut down version of the start screen and live tiles.

JanSt / MOD  Mar. 4, 2013 at 16:17

Agree. It's very WP - don't think anyone would question that.

Pondlife  Mar. 4, 2013 at 16:35

But nicer and less fugly
Seems less cluttered and expect it's more adjustable too

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