Two of the big stories to come out of the HTC One launch were Ultrapixels and BlinkFeed, which – being quite cynical dudes – we immediately rolled our eyes at. Would you have us any other way?
But there’s good news for non-cynics who like what HTC is doing, as both Ultrapixels and BlinkFeed might be headed to the low/mid-range arena. Woohoo!
That’s the good word according to Phil Roberson, Head of HTC UK and Ireland, who sat down for a chat with Omio at Mobile World Congress.
With regards to BlinkFeed, Phil says: “Sense is still really the core of what we are doing on Android, and BlinkFeed is sitting on top of the core of Sense – and that will start to roll out as we go through the year.
“Wherever the technology is possible, we’re looking to take as much of the technology and enrich all of our customers.”
BlinkFeed, of course, being the homescreen feature that compiles social networking goodies and other “relevant content”. Meh.
As for Ultrapixels, Phil purrs: “If you look at what we did on the One V, that had the same image chip as we had on the One X. There is definitely the potential to take it into those spaces.”
The Ultrapixel technology is all well and good. What we have a problem with is: selling a flagship device with what is kinda technically a 4MP rear camera. Y'know, until you unleash a whole lotta jargon.
Er, perhaps worth noting that Phil Roberson has now left HTC. Uhm...