HTC's 2012 goes from bad to worse to worser

HTC's 2012 goes from bad to worse to worserPosted on behalf of the ailing Martin James.

Things just keep getting worse for HTC. The once-darling of Android’s eye has just posted its smartphone revenues for October, and they’re a massive 60% down on last year.

The Taiwanese firm raked in £367m for the month, which sounds decent enough but is a long way short of the £940m October 2011 delivered.

It’s a drop of 19% on September’s already depressing performance, and the year-on-year drop is even bigger than the 53% figure that came in last month.

As a result, even HTC’s conservative estimates for Q4 seem out of reach, unless there’s a dramatic turnaround in the next eight weeks.

That will depend now almost entirely on whether its two new Windows Phones are successful. The problem, though, is that what counts as success for Windows Phone given its modest market share isn’t likely to be enough to have much of an impact on HTC’s massive downward spiral.

What it really needs is for its Android phones to start selling again, but with Samsung enjoying huge momentum right now, it’s hard to see how that will happen.

HTC now seems to be another victim of the classic “if it ain’t broke, don’t fix it” mindset. It used to be top dog in the Android kennel, but for too long now it’s been turning a deaf ear to criticism and resting on its laurels.

Is it too late to turn it around? No, not at all. But with the kind of competition around right now, I wouldn’t bet on it.

Read more about: AndroidWindows Phone

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14 comments

Pondlife  Nov. 6, 2012 at 19:41

So that's likely less than 1m One X sales in the month?
Actually even the lowly wp sales could do them well atm.
N4 isn't going to do the One X sales any good either.
Not convinced the One X+ will do them much good given EEs prices either.

JanSt / MOD  Nov. 6, 2012 at 21:27

Seems to me that, budget/lower mid-range aside, only Samsung have Android 'hits' these days.
Tbh, my general Android dislike aside, the One S was one of the devices I tried this year that didn't totally annoy me after a couple of hours. It's sleek, snappy and battery life was just about acceptable. The One X sucked.
I kinda like the looks of the 8X - if it ran a decent OS, I'd consider one :p (lighten up, Micro$oft fans)

JanSt / MOD  Nov. 6, 2012 at 21:36

Hey, someone just made a Lewis-joke on Twitter :))) Was quite funny, too.
https://twitter.com/tkcarter82/status/265903889369399296

Pondlife  Nov. 6, 2012 at 21:43

They priced the One S too near the One X that on paper seemed better and hamstrung it with 16gb storage (and like you say less than 10gb available) almost similar to the 920/820. Expect One S would be more snappy on JB than when you played with it though.

Saw an 8x camera comparison with i5 and didn't fare too well, oddly same module as in One X and S so I've read.

lcurdie / MOD  Nov. 6, 2012 at 22:50

Hey, someone just made a Lewis-joke on Twitter :))) Was quite funny, too.
https://twitter.com/tkcarter82/status/265903889369399296

Haha! I approve :)

Pondlife  Nov. 7, 2012 at 00:54

The Droid DNA could garner some needed sales in the states

Shepster8888  Nov. 7, 2012 at 08:27

My partner has a One X, I think it's bloody brilliant.

JanSt / MOD  Nov. 7, 2012 at 09:47

My partner has a One X, I think it's bloody brilliant.

The battery performance ruined it for me. Otherwise I preferred it over the SGS3, even though the SGS3 is noticeably faster.

lutin  Nov. 7, 2012 at 10:25

The sad thing is that HTC has all the necessary ingredients to make an awesome phone.

Their screens are prob the best in the business.
The build quality is fantastic.
Their phones look really, really nice.
Their UI skin (aesthetically at least) is lovely.

My last two phones have been samsungs (s2 and note 2), and honestly they have none of the qualities above (IMO). I've really wanted to go for an HTC since my Desire days, but HTC hamstring their phones in some stupid way which always seems to put me off. Whether it's crap battery life, sub-par camera, or lack of microSD-expansion. There's always something.

JanSt / MOD  Nov. 7, 2012 at 11:14

There's always something. Indeed...

SpamJavelin  Nov. 7, 2012 at 12:25

I love my One X and much prefer it to the SGS3 for all of the reasons lutin pointed out. Battery life if fine for a day's 'normal' use and it can stretch to 2 if I mainly use wifi for emails, web etc.

JanSt / MOD  Nov. 7, 2012 at 12:32

I love my One X and much prefer it to the SGS3 for all of the reasons lutin pointed out. Battery life if fine for a day's 'normal' use and it can stretch to 2 if I mainly use wifi for emails, web etc.

Really? I was only 'testing' one for a week or so, and didn't use it half as much as my 'real' phone. Disabled most background stuff, screen brightness always at around 20%, 3G disabled... I got 6-7 hrs max... LOL But it was a branded firmware - so who knows what Vf f*cked up ;)

Pondlife  Nov. 7, 2012 at 13:22

Weren't they quite new at the time though Jan maybe they ironed out many of the creases, that said battery life was still mentioned in X+ review I read. Mind you that one you had still sounds broken.

Thought the material quality of the htc was good but the way they were put together wasn't so much.

kamawell  Nov. 7, 2012 at 18:12

I love my One X but the battery life is a problem. Had a very long day out of the office yesterday and the battery was dead by 3pm - I'd been listening to music on the way up to London but had to do without on the way back. I didn't think I was fussed about the non-removable battery but it'll be a consideration next time.

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