Posted on behalf of the ailing Martin James.
Things just keep getting worse for HTC. The once-darling of Android’s eye has just posted its smartphone revenues for October, and they’re a massive 60% down on last year.
The Taiwanese firm raked in £367m for the month, which sounds decent enough but is a long way short of the £940m October 2011 delivered.
It’s a drop of 19% on September’s already depressing performance, and the year-on-year drop is even bigger than the 53% figure that came in last month.
As a result, even HTC’s conservative estimates for Q4 seem out of reach, unless there’s a dramatic turnaround in the next eight weeks.
That will depend now almost entirely on whether its two new Windows Phones are successful. The problem, though, is that what counts as success for Windows Phone given its modest market share isn’t likely to be enough to have much of an impact on HTC’s massive downward spiral.
What it really needs is for its Android phones to start selling again, but with Samsung enjoying huge momentum right now, it’s hard to see how that will happen.
HTC now seems to be another victim of the classic “if it ain’t broke, don’t fix it” mindset. It used to be top dog in the Android kennel, but for too long now it’s been turning a deaf ear to criticism and resting on its laurels.
Is it too late to turn it around? No, not at all. But with the kind of competition around right now, I wouldn’t bet on it.