It's been nearly a week since invites went out for HTC's “Double Exposure” event in New York on 8 October, and we still have no idea what the whole thing is about.
We may, however, have a name for HTC's mystery device – one that fits nicely with the clear focus on photography implied by the invite: the HTC Eye.
Twitter-based leakster @upleaks claims to have the inside track on HTC's plans, and says the Eye will come with a 5.2in full HD display and a Snapdragon 801 chipset comprising a quad-core Krait 400 processor and Adreno 330 graphics.
That's all well and good, I hear you say, but what does that have to do with double exposures and eyeballs? We have no idea, to be honest, and neither does @upleaks it seems – or at the very least he's holding back to have another helping of the 140-character spotlight closer to the event itself.
Until then, the only thing that's clear is that HTC is working on yet another highish-end smartphone. Is it an evolution of the HTC One (M8) with a bigger screen and Android L? Or maybe a second Windows Phone – some kind of 'HTC One (M8) Max for Windows' or something?
Hopefully not, as HTC's high-end smartphone lineup is already confusing without adding yet another One (M8)-themed spinoff to the mix.
It's all likely to come down to the camera, but without any info on that we can only speculate for now. The best case scenario is that we're looking at some kind of evolution of the UltraPixel camera – some real innovation in the imaging department, in other words.
Let's just hope it's something like that, and not another contrived attempt at making a dedicated 'selfie phone'?