HTC's smartphone Sensations hit all the right notes in Q3

HTC's smartphone Sensations hit all the right notes in Q3Smartphone sales in general are on the rise, so it's not all that difficult to dish up positive-looking sales figures. But HTC has definitely beaten the average with a year-on-year smartphone sales spike of 93%, shifting an impressive 13.2 million handsets over the three months.

Not surprisingly it's pointing to its Sensation range as the main catalyst for the surge, and specifically the acquisition of Beats Audio for adding some sweet sound to HTC's premium smartphone brand.

HTC has always been at or near the front of the Android armada, but there's no question Samsung has crept up as a new favourite child of Google's mobile OS over 2011.

So it's all the more impressive that the Taiwanese firm's latest set of figures make for such positive reading. And when it comes to the bottom line, things are just as positive. Profits came in at NT$18.68bn, a 68% increase over Q3 2010 and 7% up on the already record-breaking Q2. Revenues, meanwhile, were up 79% year on year.

HTC reckons “strong brand recognition, leading product portfolio and expanded distribution channels” are the secret sauce behind it all, but is nonetheless predicting a fairly cautious Q4 under the circumstances, no doubt something to do with the word “iPhone”.

Read more about: AndroidHTC SensationHTC Sensation XE

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4 comments

JanSt / MOD  Oct. 31, 2011 at 18:23

I'm not a big fan of their hardware designs, but I had a chance to play with a Sensation XE on Saturday - same price as an SGS2, it feels much more like a high end device. Less hollow and plasticky. Not saying it's "better", but despite the ugly red highlights I was almost (!) tempted to buy one.

iampav  Oct. 31, 2011 at 22:01

Find HTC's products very high quality. Missus has her HD2 still going, my Desire HD has given great service. Brother has a new Galaxy and it feels cheaper and not as durable.

CTPAHHIK  Nov. 1, 2011 at 08:12

Yep, HTCs have higher end feel than Samsungs, even though Samsung has better phones. Unfortunately, wrapper is what sells a product and not it's contents. Look at Apple. :p

matt101101 / MOD  Nov. 1, 2011 at 23:58

Buff would be hardware of software and bclf qualify.

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