Huawei to focus on top-tier devices

Huawei to focus on top-tier devicesWe’ve heard plenty about Huawei’s plans for smartphone supremacy and world domination, as it casts off the shackles of carrier branding and carves a name for itself HTC-style.

While the Chinese manufacturer offers a range of devices across the smartphone spectrum, we’re told to expect a focus on first-tier devices going forward.

That’s the story according to DigiTimes, which in turn credits Chinese site tech.163.com, which in turn says the words came from CEO Richard Yu’s mouth.

And why should we expect a focus on those top-tier devices? Blame (or thank) Huawei’s “inability to compete with China-based low-price white-box vendors”.

To date, we’ve missed out on Huawei’s top-end devices in the UK, though they continually threaten to storm the country and undercut the flagships from competitors such as Samsung and HTC.

Instead, we’ve had to make do with the low-end chaps such as the trusty Huawei Ascend G300.

We reached out to Huawei after CES, asking if we should expect the Huawei Ascend D2 (“world’s most powerful smartphone”) and the 6.1in Huawei Ascend Mate in the UK.

A spokesperson explained: “Availability of each device in the UK depends on which of our customers choose to range which product. We can’t say more at this point.”

Man, a £350 Huawei Ascend D2 would go down a treat. Let’s hope Huawei makes some headway in the months to come.

Read more about: AndroidWindows Phone

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4 comments

JanSt / MOD  Apr. 15, 2013 at 19:30

Excellent. (who said I was an Apple-head, eh? ;) )

CTPAHHIK  Apr. 16, 2013 at 08:38

Ascend D2 is in £360+ price range in China. Why would anyone want it when Galaxy products undercut it?

Huawei, we don't need another HTC here.

Stelph  Apr. 16, 2013 at 09:58

Although it is good to see companies try and push for top tier iPhones I think all Android phone manufacturers are now at risk of just producing "me too" phones that are compared to the Samsung range.

Id really like to see some of the other manufacturers try and bring other winning features to their phones esepcially with regards to software/apps, buy out a few app developers and start to make a portfolio of apps that support and encourage people to get creative with their phones rather than making it just another facebook/twitter portal

CTPAHHIK  Apr. 16, 2013 at 16:51

There is nothing wrong with producing "me too" phones. In this case Ascend is not even good enough to qualify for "me too".
HOne - no SD card, no replaceable battery, repair-ability of 1.
Ascend D2 - no SD card, cheap and mostly unknown brand more expensive than galaxy range. Who would buy that?

I couldn't find any benchmarks for D2, but I doubt it's it can hold vs. current flagships.

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