Huawei gives us our second new phablet of the day in the MediaPad 7 Vogue, a budget-conscious offering that trumps the Sony Xperia Z Ultra by pushing the screen size envelope all the way up to 7in.
Or maybe it's better to simply call it a 7in tablet that boasts the additional feature of being able to make calls. At least the world makes a bit more sense that way.
We actually heard about the MediaPad 7 Vogue back in March, but while we assumed at the time it was imminent, in the end it's taken quite a while to get here.
Returning to the screen size debate, to be fair the MediaPad 7 Vogue is by no means the first device of its size to come with voice support. But it's a curious feature to include on a device that's otherwise very much a mid-to-low-end battler.
The display is only a 1,024 x 600 panel, while an own-brand 1.2GHz quad-core processor should provide adequate performance without blowing you away.
A single 3MP camera will have to do on the imaging front, while on-board storage is limited to 8GB and RAM to 1GB. OS duties are covered by Android Jelly Bean, but it's only version 4.1 rather than the current 4.2.
It's hardly a spec to set the world on fire, which makes the inclusion of a 4,100mAh battery a bit excessive. Safe to say battery life will be one of the MediaPad 7 Vogue's strengths.
But with so many other mediocrities it's hard to pinpoint the kind of buyer who'll be attracted by what the MediaPad 7 Vogue has to offer.
It might just come down to price, and with Huawei's track record for aggressive pricing, expect something considerably under £200.
The MediaPad 7 Vogue will launch in China later this month, before making its way internationally in the months to come. It'll also be available in Wi-Fi-only form.