Huawei set to crank up the marketing

Huawei set to crank up the marketingYou and I – being incredibly knowledgeable chaps - are well aware of Chinese manufacturer, Huawei. But ask that random guy walking down the street and chances are he hasn’t heard of them.

Well, Huawei hopes to change all that and thrust its silly name in consumers’ faces this year with a meaty advertising campaign.

During an interview at CTIA in New Orleans last week, Huawei’s Executive VP, James “Jimmy” Jiang, said the company has high hopes for the future.

Jimmy reckons people will soon learn the good name of Huawei, with a marketing campaign planned later this year, along with sponsorship and other promotional stuff.

“We have ambitions to be one of the top players in [the US] market and globalwise,” screamed Jimmy. Indeed, we’ve heard that Huawei hopes to eventually become a top three manufacturer, presumably alongside Apple and Samsung.

According to recent figures, Huawei isn’t doing too badly. The manufacturer doubled its 2010 performance with $1 billion of devices sold last year, and it aims to ship 60 million units this year.

Among those 60 million will be the Huawei Ascend D1 Quad (“world’s fastest smartphone”) and the Huawei Ascend P1 S (“world’s thinnest smartphone”). Those names still need a bit of work, Huawei.

via: AllThingsD

Read more about: Huawei Ascend D1 QuadHuawei Ascend P1 SAndroid

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JanSt / MOD  May. 14, 2012 at 14:58

I'm sure it won't be easy for them here. Most folks in Europe associate "Huawei" with mobile broadband dongles and MiFis... they are always soo much fun ;)

AhmadCentral  May. 14, 2012 at 17:45

I think if Huawei play this right then they could be very big over here. They've already had a good start this year with the G300 and i can't wait for the Ascend 2012 series to drop later this year. It might be the best quad core phone of the year minus the camera.


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