Huawei has sold a million Ascend P7s, but never mind that – today's big news is that it's only gone and unveiled the Honor 6, its all-new flagship, over in Beijing.
OK, so maybe we're over-egging the significance by, er, a lot, but we are talking a Snapdragon 805-smoking (at least as per AnTuTu) Kirin 920 processor in a waifish 6.5mm chassis.
Not bad at all, though if you're hoping to hear talk of a QHD display, alas no – it's just a plain ole' 1080p job measuring 5in across.
That said, super-skinny bezels deliver a screen-to-body ratio of 75.7%, which is just shy of the LG G3 but beats the likes of the Samsung Galaxy S5 and Apple iPhone 5s, which Huawei openly name as targets for the Honor 6.
The octa-core Kirin 920 is made up of four A15 cores and a quartet of A7 cores, and Huawei boasted on stage at the launch that its AnTuTu score outstrips the S805 courtesy of a nice colourful bar chart (thanks to GforGames for the visuals).
That speedy processor is helped along by 3GB of RAM and 16GB or 32GB of storage, and needless to say the Honor 6 also has all the latest high-end 4G support for the Far East.
Huawei has popped in a decent 13MP snapper featuring Sony's new IMX214 sensor and an f/2.0 aperture, plus there's a 5MP front-facing camera too for pixel-popping selfies.
Despite the skinny, bezel-shy body, Huawei says the Honor 6's aluminium chassis runs cooler than its predecessor, and also is more power-frugal than the likes of the iPhone 5s.
All that's left is to tell you if/when it's coming to the UK. We don't know.