Huawei has openly declared its intention to become a top-three mobile manufacturer, but the latest round of quotes suggests the Chinese are aiming even higher.
Outspoken Huawei chairman Richard Yu has taken shots at both Samsung (world’s top mobile manufacturer) and Apple. To be fair, a lot of what he says makes sense.
See, what crystal ball gazers often refuse to acknowledge is that things change. Seven short years ago it was all about Nokia and RIM (now BlackBerry), back when there was no iPhone or Android.
As Yu says: “No matter how successful you are, if you’re currently number one, doesn’t mean tomorrow you’ll be number one.” Damn straight.
As for Samsung, Yu credits a lot of their success to their massive marketing budget. He suggests: “If you invest in marketing and branding then people will always buy no matter how good the products are. The Samsung Galaxy S4 is just a so-so smartphone.”
Moving on to Apple, Yu observes: “In its latest update, Apple makes the phone extremely simple to use. But if we are just learning from them we can’t catch up, because they are now slipping. We want to go higher than them.”
Good stuff. You can read the full interview, also encompassing Huawei’s struggle to shake the Chinese spy fears, over on The Telegraph.