It’s that time of the, er, quarter when the analysts at IDC look back over the past three months in mobile and churn out all sorts of interesting facts and figures and that.
A couple of key takeaways include giant phones (those measuring 5in or more) accounting for 21% of all smartphones shipped in Q3 2013, while Windows Phone shipments are up a whopping 156% year-on-year.
Looking at the smartphone league table, Android – unsurprisingly – remains at the top, and in fact its share is up to 81% from 74.9% this time last year. So more than four in five smartphones shipped run Android? Sigh.
As for iOS, its smartphone market share is down from 14.4% to 12.9% year-on-year, though shipments are up from 26.9 million to 33.8 million. So iOS is growing, but not as fast as the overall smartphone market. Incidentally, overall, shipments were up 39.9%.
And in third place, we have Windows Phone. Shipments are up 156%, but while that might sound hugely impressive on the surface, its market share is still a paltry 3.6% (up from 2% in Q3 2012).
IDC reckons Apple’s reluctance to release a phablet-style device has had a negative impact on its market share, as just over one in five smartphones shipped now measures 5in or more. That’s up from 3% year-on-year.
Furthermore, Apple doesn’t have a truly entry-level phone, and that’s where Android and Windows Phone are cleaning up.