It’s that time of the quarter when IDC throws a big bunch of numbers in a machine and churns out tons of tables and that.
Key takeaways from IDC’s Q1 2013 review include smartphones out-shipping feature phones for the first time ever, and the continued presence of Chinese manufacturers in the top five.
It’s good news for phones in general, according to IDC, as 418.6 million units shipped in Q1 2013 marks a 4% year-on-year growth.
Shipments were down a fair bit compared to Q4 2012 (483.2 million), but that goes without saying; people be getting phones for Christmas.
As for the feature vs. smartphone breakdown, the latter narrowly won with 51.6% share of those 418.6 million units.
In other news, LG made a stonking return to the top five smartphone manufacturers list after a two-quarter absence, with an incredible 110.2% year-on-year increase, while the Chinese duo of Huawei and ZTE are hanging on in there.
Alas, it’s goodbye Sony, who took fourth place in Q4 2012, while BlackBerry and Nokia are – to put it bluntly – barely worth mentioning at this stage.
While Apple shifted more iPhone units in Q1 2013 than Q1 2012, its growth failed to match that of smartphones on the whole, and as such it has a lower share than this time last year.
Team Cupertino easily takes second, however, but still sits miles behind smartphone market leader Samsung.
Your top five smartphone manufacturers for Q1 2013 are:
- Samsung – 70.7 million units – 32.7%
- Apple – 37.4 million units – 17.3%
- LG – 10.3 million units – 4.8%
- Huawei – 9.9 million units – 4.6%
- ZTE – 9.1 million units – 4.2%