Idiotic RIM campaign tells Apple users to “Wake up”

Idiotic RIM campaign tells Apple users to “Wake up”A few weeks ago, a frankly hideous guerilla marketing campaign saw a busload of morons lay siege to an Australian Apple store, dressed entirely in black, waving signs and chanting “Wake up!” (YouTube).

No one took responsibility for the assault at first, and while it was assumed that Samsung was behind it, some digging later revealed it was in fact RIM. The nonsense continues over on wakeupbebold.com. Warning: it’s enough to make you vomit.

Before I get into the specifics of the site, I’d like to clarify that I’m opposed to any company taking potshots at another. It’s a horrible, lazy form of marketing. Why not focus on what makes you so much better, and wow us with your spectacular wares? If anything, this makes me want to go out and buy an iPhone.

Apple has been on the receiving end more than most, but I was equally disappointed when Team Cupertino stooped to dissing Samsung in a recent keynote, albeit subtly. So there.

Anyway, back to the matter at hand. One particular paragraph on the wakeupbebold site reads: “You don’t just think different… you do different.” Ooh, take that, Apple.

It continues: “It’s a simple choice: You’re either here to leave your mark and eat opportunity for breakfast OR You’re satisfied to just float through life, like a cork in the stream.” Sigh.

The most offensive part (for my money) reads: “For those of us with our eyes wide open…” What a patronising pile of ****.

Right, I’m done writing about this.

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17 comments

JanSt / MOD  May. 8, 2012 at 14:10

That IS pathetic.
The Bold 9900 is an excellent phone, and don't blame Apple for its flopping, Rimmers...
you over-priced it, you broke the SDK, you failed to attract devs, you can't handle a BBM melt-down (look up the word 'redundancy')... did I mention 'overprice'?

The 'How to activate BBM' thread here on Mobot is the most-viewed! That too, is NOT Apple's fault. It's you & the carriers not playing ball together. Which takes me back to...oh, yes: crazy pricing. Lack of apps.

Be Bold. Pffft

barrybarryk  May. 8, 2012 at 14:17

Fair enough it's a **** ad campaign, but it's not like they even mentioned any other phone manufacturers. And as cheesy as it is, it's still nowhere near the level of pandering some other companies get up to "iPad is thin, iPad is Beautiful"

CTPAHHIK  May. 8, 2012 at 14:22

“For those of us with our eyes wide open…” - There is an app for that.

JanSt / MOD  May. 8, 2012 at 14:27

Fair enough it's a **** ad campaign, but it's not like they even mentioned any other phone manufacturers. And as cheesy as it is, it's still nowhere near the level of pandering some other companies get up to "iPad is thin, iPad is Beautiful"
I agree, the "funner" etc **** is ridiculous, but I find this "be Bold" campaign - given RIM's situation - is just plain wrong. The only thing that kept them from absolute disaster thus far is that they didn't hire Elop; If Nokia hadn't messed up so royally, all the focus would be on RIM; and they would be goners.

CTPAHHIK  May. 8, 2012 at 14:32

Naa, that being too critical. RIM would float around (like a cork) for some time, with or without Nokia flop, as long as they continue telling fairy tales of how they planning to recover in the future.

barrybarryk  May. 8, 2012 at 14:34

I don't even know how RIM managed to get into the consumer space in the first place, the best thing they have going for them is enterprise level security and consumers don't care about that.

CTPAHHIK  May. 8, 2012 at 14:37

Easy to use, reliable phones, with great battery life, excellent email integration and free messaging. Back in the days that's all you needed - Angry birds did not exit.

JanSt / MOD  May. 8, 2012 at 14:44

I don't even know how RIM managed to get into the consumer space in the first place, the best thing they have going for them is enterprise level security and consumers don't care about that.
As CT says:
Easy to use, reliable phones, with great battery life, excellent email integration and free messaging. Back in the days that's all you needed - Angry birds did not exit
add BBM, data compression that means even in 2G areas the phones are useful for email, web etc...

Pondlife  May. 8, 2012 at 14:55

Easy to use, reliable phones, with great battery life, excellent email integration and free messaging. Back in the days that's all you needed - Angry birds did not exit.

Kind of makes them a reliable back up phone.

Floating through life sounds kind of cool :)

Pondlife  May. 8, 2012 at 15:09

Now, we know that most people will float on by and that's why we are up poop creek...

killieguy  May. 8, 2012 at 15:12

Easy to use, reliable phones, with great battery life, excellent email integration and free messaging. Back in the days that's all you needed - Angry birds did not exit.

i find them a nightmare to use personally, have to set them up at work for people and cannot stand them

Stimpyyy  May. 8, 2012 at 16:13

Great campaign. Surely it did hit at least one fanboi ;)

matt101101 / MOD  May. 8, 2012 at 18:27

I don't even know how RIM managed to get into the consumer space in the first place
Three little letters: BBM.

BBM hit it off big time with the...lets say youths from lower socio-economic groups...to be polite...Oh, and the BB 8520 with it's prevalence on PAYG and its relatively low price tag was what allowed them to get their hands on a device which has BBM.

bex85  May. 9, 2012 at 08:17

What a waste of a website and bandwidth :p.

I was never really fussed about RIM but, with the low priced BlackBerrys and BBM among youths has really put me off the company. Before, a BlackBerry would have been sort of cool to play with for me but, now. Nah thanks I'll pass on that. For me at least, BlackBerry's arent associated with business like they once were but, rather teens who want BBM and that's pretty much it :S. Oh and terrible pictures. No idea what the camera MP is on the cheapy models, never looked it up but, I'd guess 1.3mp at most. My old K750i (2mp) takes better pics!

loppi  May. 9, 2012 at 14:07

If you don't know who is advertising, then surely what's the point of the advert? or am I missing something?

CTPAHHIK  May. 10, 2012 at 08:13

Not necessarily, you can make fun of a product instead of uplifting it. Advertisement in reverse. Does not matter who makes it as long as you understand what it's about.
In this case it does not make a difference, if it's Samsung, RIM or someone else. The fact that it's lame and does not make any sense is what makes it awful.

matt101101 / MOD  May. 10, 2012 at 08:41

it's lame and does not make any sense
Yeah, that sounds like RIM's speciality.

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