A few weeks ago, a frankly hideous guerilla marketing campaign saw a busload of morons lay siege to an Australian Apple store, dressed entirely in black, waving signs and chanting “Wake up!” (YouTube).
No one took responsibility for the assault at first, and while it was assumed that Samsung was behind it, some digging later revealed it was in fact RIM. The nonsense continues over on wakeupbebold.com. Warning: it’s enough to make you vomit.
Before I get into the specifics of the site, I’d like to clarify that I’m opposed to any company taking potshots at another. It’s a horrible, lazy form of marketing. Why not focus on what makes you so much better, and wow us with your spectacular wares? If anything, this makes me want to go out and buy an iPhone.
Apple has been on the receiving end more than most, but I was equally disappointed when Team Cupertino stooped to dissing Samsung in a recent keynote, albeit subtly. So there.
Anyway, back to the matter at hand. One particular paragraph on the wakeupbebold site reads: “You don’t just think different… you do different.” Ooh, take that, Apple.
It continues: “It’s a simple choice: You’re either here to leave your mark and eat opportunity for breakfast OR You’re satisfied to just float through life, like a cork in the stream.” Sigh.
The most offensive part (for my money) reads: “For those of us with our eyes wide open…” What a patronising pile of ****.
Right, I’m done writing about this.