With both the hardware and accessories leaked to within an inch of their lives over the past couple of weeks, Sony's Xperia Tablet S was officially the worst kept secret in mobile tech when it was unveiled at IFA 2012 in Berlin this afternoon.
The well-publicised follow-up to the similarly named Tablet S, the Xperia Tablet S features a far more corporate Sony look, as the brand looks to refocus its tablet efforts into the mainstream following its first-generation experimentation.
Pretty much everything is as we expected, from the quad-core Nvidia Tegra 3 processor, options of 16GB, 32GB or 64GB storage and 9.4in display with an 1280 x 800-pixel resolution to the presence of Android 4.0 Ice Cream Sandwich.
Interestingly, it comes with a full-size SD card slot, which sets it apart from the crowd, while HDMI connectivity comes via a plug-in dongle.
A stack of on-board Sony Entertainment Network Services utilities enable you to rent movies, music and the like directly from the device, and it can also function as an infrared remote – not just for Sony home entertainment kit, either, but other manufacturers' too.
Throw in the versatile accessories we were jawboning about a couple of days ago and you have what amounts to a fairly interesting proposition.
Or at least you would if not for the price: nothing yet on the UK price, but US punters will be charged $399 (16GB), $499 (32GB) and $599 (64GB) for Sony's new tablet, which will go on sale there on September 7.
It's due to land in Europe during September too, and time will tell if those extra home entertainment-focused goodies will engineer some mainstream consumer interest at what these days is a fairly steep price.