It had to happen eventually. We made it a lot of the way through the new gear launched at IFA 2014 without anyone playing the dreaded “world's fastest smartphone” card, but alas, Huawei has gone and done it.
To be fair, though, the ambitious Chinese brand isn't calling its Ascend Mate7 phablet itself the fastest, but rather its Cat 6 LTE networking support which offers crazy 300Mbps data speeds.
Either way, the UK doesn't support Cat 6, so it's best we just move on.
Even without it, though, the Huawei Ascent Mate7 is a pretty speedy beast – and a pretty large one too. The screen size is 6in (which seems confusing given the Mate7 title), though at this size the 1080p resolution almost seems disappointing.
As hinted at a couple of weeks ago, the Ascend Mate7 comes with a fingerprint scanner. It operates with a simple touch of your digit from any angle, rather like TouchID on the iPhone 5s, but to keep the phone's overall size in check Huawei has stuck it on the back of the device, which is less than ideal.
Still, despite that, and the impressive 4100mAh battery capacity, the Huawei Ascend Mate7 is just 7.9mm thick, and the aluminium chassis should keep it all fairly strong.
On the inside, the octa-core Kirin 825 processor with 4x 1.8GHz chips and a quartet of 1.3GHz chips should keep things ticking over nicely, and you get either 16GB or 32GB of storage as well as 13MP/5MP cameras.
It's an interesting prospect altogether, and will offer something a little different when it hits the shops in October. Huawei is quoting prices of €499 for the 16GB and €599 for the 32GB variant.
Worth the money? Overpriced? Have your say in the Comments.