Microsoft has unveiled the Nokia Lumia 730, or the Selfie Phone as we've grudgingly accepted calling it.
That's a reference to the Lumia 730's wide-angle 5MP front-facing camera, the highest-resolution selfie camera seen to date on a Windows Phone.
As expected, the Lumia 730 (and its LTE-enabled Lumia 735 brother) launched together with the higher-specced Lumia 830 at Microsoft's pre-IFA 2014 event this morning.
We've been cutting back on using the word Nokia in recent Lumia-related pieces, but for now we can relax it seems: the Lumia 730 is still branded like its predecessor purely as a Nokia phone (and not a “Nokia by Microsoft”), so we can relax for now.
Like most of the IFA arrivals this year, the Lumia 730 has been pretty thoroughly leaked in recent weeks, and so the spec sheet makes for familiar reading.
A 4.7in 720p ClearBlack display sits within a rounded-edged polycarbonate Lumia chassis. Inside is a 1.2GHz quad-core Snapdragon 400 processor, backed by 1GB of RAM, 8GB of storage, a 6.7MP f/1.9 rear-facing camera, and that forward-facing selfie cam.
Microsoft is throwing in three months of free Skype calls to sweeten the deal, as well as the standalone Lumia Selfie app, which can be accessed quickly for instant editing fixes like filters and skin tone enhancements.
Take away the forward-facing camera and the Lumia 730 is just a moderate step up on the existing Lumia 720, but then gimmicks like the “selfie phone” label are what make the difference in the mid-range.
Microsoft's Nokia Lumia 730 will be available around the globe this month priced at €199 (£159) pre-taxes and subsidies, while the 4G-friendly Lumia 735 will go for €219 (£175). Both will come in black, white, red and green.