The Sony Xperia Z3 was always going to hog the limelight, but the real star of Sony's pre-IFA 2014 launch bonanza could actually be its little brother, the Xperia Z3 Compact.
As with its Z1-based predecessor, the Z3 Compact is everything we think a “mini” variant should be: a smaller version of the full-size device it's based on, with all the leading features intact.
Sounds simple, but Sony's still just about the only manufacturer doing things that way.
So the Xperia Z3's 5.2in 1080p display makes way for a 4.6in 720p panel, the battery is understandably smaller at 2600mAh as opposed to 3100mAh, and you don't get the metal edging on the Xperia Z3.
But those are the biggest trade-offs, and they're not major ones. And you could argue that the difference at the heart of it all – that smaller screen size – is in fact an improvement.
The processor inside is the same tweaked Snapdragon 801, the camera is the same high-specced 20.7MP snapper, you get the PS4 Remote Play feature like on the full-size Z3 and it's also IP68 weatherproof.
And with the Compact series having missed out a generation and gone straight from the Z1 Compact to the Xperia Z3 Compact, this feels like more of an improvement than is the case with the ordinary Xperia Z3.
The Sony Xperia Z3 Compact comes in black and white just like the Z1 Compact, but also adds red and green to the colour chart for a bit more variety.
Sony has yet to confirm a price or release date for its new Compact, and until it does it's hard to draw any conclusions on just how attractive a prospect the Xperia Z3 Compact really is.
If it's aggressively priced, it'll come across as a premium-grade handset at a sub-premium price, but if it isn't significantly more affordable than the full-blown Xperia Z3 that 720p display will start to become a problem for people. We'll just have to wait and see.