When is a Facebook phone not a Facebook phone? When it's an INQ Mobile Cloud Touch or Cloud Q.
For while the name Facebook is nowhere to be seen on either of these attractive Android-powered handsets, it's about the only thing that's missing.
Of course, we predicted as much last month when we first heard of the Cloud Touch's existence. Facebook has said time and again it's not interested in getting in the hardware game, and there's no reason to think it's not being truthful.
As for the Cloud Q, it's essentially the exact same phone, just with a slide-out QWERTY keyboard for some hands-on typing fulfilment.
But of course it's on the inside where all the Facebook-loving goodness is to be found, and INQ Mobile has woven it in seamlessly with its Android 2.2 underpinnings.
So instead of having to launch a separate Facebook app, it's right there beavering away on your homescreen. Using Facebook's single sign-in process keeps things simple, and the pair also feature a social graph API for feeding you all the most info at any one time.
And don't think you're restricted to just the one window on your Facebook world. People, Events, Notifications and Places are accessible directly through their own icons on your homescreen, and there are further icons across the bottom of the screen to access smaller services.
The Spotify music streaming service is also given preferential treatment thanks to a dedicated music playback button on the side of the device. You'll need to set up your own account separately, but if you do you'll have a device happy to give it some special attention.
As you'd expect given such a strong focus on software, INQ's Cloud pair aren't exactly mobile powerhouses. The CPU is a decidedly middling 600MHz Qualcomm affair, and it's partnered by a meagre 4MB of internal memory – safe to say that the bundled 4GB microSD card will come in handy, then.
The 3.5in touchscreen should do a good job with browsing and social networking, though with a resolution of just 480 x 320, it'll hardly blow you away. A 5-megapixel camera round the back should be good for all your happy snapping needs.
We're told the Cloud Touch and Cloud Q will be available in April through the Carphone Warehouse and Best Buy, though it's still too early to talk about price