iOS 7: ‘beauty in simplicity, in clarity, in efficiency’

iOS 7: ‘beauty in simplicity, in clarity, in efficiency’Today’s the day, June 10, 2013, that Apple finally lifted the lid on the next version of what it enthusiastically calls “the world’s most advanced mobile operating system”.

Meet: iOS 7. It’s described as the “the biggest change to iOS since the introduction of iPhone”, which was – of course – waaaay back in 2007. Cripes.

Before getting down to the iOS 7-related nitty-gritty, Tim Cook blessed us with even more mind-bending Apple stats. Yes, that’s in addition to the ones I relayed earlier.

For starters, we have 600 million iOS devices sold, which is a pretty big leap from the 365 million reported in April 2012.

Despite Android’s dominance in smartphone market share, mobile web share looks like 60% iOS vs. 24% Android.

In the world of tablets, it’s 82% iPad vs. 18% other. Cook previously quipped: "I don't know what these other tablets are doing. They must be in warehouses or store shelves or maybe in peoples' bottom drawer."

Comparing iOS versions to Android is largely meaningless (given the huuuuuge number of Android devices and the resultant issues with keeping them all up to date), but Cook was keen to point out: “More than a third of Android users are using an operating system that was released in 2010!” Yeah, it’s pretty bad when you put it like that.

Android to one side, Jony Ive took to the stage to introduce iOS 7, beginning: "I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity."

That’s all well and good, Jony. But what’s new in iOS 7?

For starters, swipe up from the bottom for translucent controls for things like Wi-Fi, Bluetooth, Airplane Mode and brightness. Like!

There’s also true multitasking, with things like your Facebook NewsFeed updating automatically in the background so it’s ready to rock when you open it. The iOS 7 multitasking interface sounds very much like Auxo from Cydia (for jailbroken users). If so: GOOD.

Safari on iOS 7 now has stacked tabs, instead of the frankly god-awful system we’ve had to date – one that drove me to Chrome. Oh, and there’s no longer an 8-page limit.

iOS 7 also introduces an all-new feature called Air Drop, which makes it easier to share photos with friends, though it’ll be limited to the latest generation of iDevices (iPhone 5, iPad 4, iPad mini and iPod touch fifth gen).

As for photos, there are integrated camera filters in iOS 7, and people can now add to your Photo Streams. Photos are grouped into “moments”, and categorised by date and time.

Moving onto Siri (does anyone actually use it?), there’s support for new commands such as “Play my last voicemail” and “Turn on Bluetooth”.

Another feature making its debut in iOS 7 is automatic app updates. Not too sure how I feel about that, since I managed to lose several GB the other day on my iPad by accidentally hitting “Update All”. Hmm.

Other random iOS 7 features include the ability to block iMessage contacts, and video-free Facetime.

Activation Lock has a neat feature that disables the iPhone if a thief attempts to turn it off, or if he/she wipes the device. You have to sign in again to reactivate the iPhone.

As for iOS 7 iDevice compatibility, it’s coming to the iPhone 4, iPhone 4S, iPhone 5, iPad 2, iPad 3, iPad 4, iPad mini and fifth gen iPod touch.

The iOS 7 release date is pegged for “fall”, which is probably when we’ll see the iPhone 5S. No "One more thing..." today.

Read more about: iOS

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22 comments

JanSt / MOD  Jun. 10, 2013 at 21:29

Troll bait... bring it on WP- and Android-fans :p

mightyforest  Jun. 10, 2013 at 21:38

And they've dropped google search for bing search. WP forever

JanSt / MOD  Jun. 10, 2013 at 22:37

And they've dropped google search for bing search. WP forever

Bing's default in BB10, also...

JanSt / MOD  Jun. 10, 2013 at 22:46

Okay... this is ugly. Very ugly. So: no jailbreak, no iOS 7 for me. "Hi, I'm Jon, and this is my first exciting Symbian theme"... wtf?
http://i1-news.softpedia-static.com/images/news-700/Download-iOS-7-for-iPhone-iPad-and-iPod-touch-Developer-Preview.jpg?1370898443

matt101101 / MOD  Jun. 10, 2013 at 23:07

Okay... this is ugly. Very ugly. So: no jailbreak, no iOS 7 for me. "Hi, I'm Jon, and this is my first exciting Symbian theme"... wtf?
http://i1-news.softpedia-static.com/images/news-700/Download-iOS-7-for-iPhone-iPad-and-iPod-touch-Developer-Preview.jpg?1370898443

I was (kinda) excited for iOS7, after hearing all about the massive redesign and how it was going to be a massive change from iOS1-6. I guess they haven't technically lied, it is a massive change, in the same way losing both your legs would be a massive change. Change doesn't automatically equate to an improvement, as shown by iOS7. It looks like one of those crap Android themes which tries to make your Android device look like iOS.

matt101101 / MOD  Jun. 10, 2013 at 23:09

And they've dropped google search for bing search. WP forever
Err, I hate to break it to you, but that's most likely got far more to do with Apple and Google now being bitter rivals in the mobile device market than Bing being a better search engine than Google.

madstock  Jun. 11, 2013 at 00:08

The "translucence" looks like a leprechaun with a hangover has thrown up a olive-oil rainbow. I don't care for it.

judgey  Jun. 11, 2013 at 00:26

Do you still need itunes? If so not that advanced then!

keenanandkel293  Jun. 11, 2013 at 08:00

I don't get all the hate for this update. The UI renders beautifully in Netscape Navigator; web-safe palettes are the future. So much groundbreaking stuff happening right now. I hope the 90s never ends!

corgi74  Jun. 11, 2013 at 08:31

Do you still need itunes? If so not that advanced then!

You haven't needed iTunes since iOS 5

Stelph  Jun. 11, 2013 at 09:37

I agree with Jan to an extent, im not sreally a massive fan of the new look as it seems a little "childish" compared to what iOS was before. And to my eye they still havent completely harmonised how the apps look because, for example, apps that are shaded (iTunes, video, weather), the video and itunes apps are shaded with the colour going down the app, where as the weather app is shaded darked as you go up the app!

That being said, I do like the other changes proposed (toggles and better multitasking) and if there has been more work done in the background harmonising and streamlining the OS then that can only be a good thing in my eye

As a side note, due to the fact that there was no iPhone, iPad announcements yesterday im wondering if thats a "good thing" from the point of view of the next device? They exhausted talking about iOS yesterday so im hoping that means that the next devices actually have some interesting and useful features as they cant just focus on iOS7 again!

Stelph  Jun. 11, 2013 at 09:41

Okay... this is ugly. Very ugly. So: no jailbreak, no iOS 7 for me. "Hi, I'm Jon, and this is my first exciting Symbian theme"... wtf?
http://i1-news.softpedia-static.com/images/news-700/Download-iOS-7-for-iPhone-iPad-and-iPod-touch-Developer-Preview.jpg?1370898443


I think the comparison to the look of Bada was a fair point, it looks very similar but to my eyes iOS is even brighter!

http://en.wikipedia.org/wiki/Bada

JanSt / MOD  Jun. 11, 2013 at 09:44

Stelph, you're right. I was entirely referring to the homescreen.
If that is it, that is enough to put me off. I like some of the other new features, too.
And, once jailbreak is possible (?), it'll be good, no doubt. But that is the only thing I really want to know...

JanSt / MOD  Jun. 11, 2013 at 10:22

Funny, by the way: they drop Google as default search, yet, a lot of the other new 'design language' reminds me of Google Now... A LOT.

Stelph  Jun. 11, 2013 at 11:00

Stelph, you're right. I was entirely referring to the homescreen.
If that is it, that is enough to put me off. I like some of the other new features, too.
And, once jailbreak is possible (?), it'll be good, no doubt. But that is the only thing I really want to know...


Yes, to me it seems odd that Apple has changed iOS in this way as back when all the major competitors were trying to catch up with Bada and early Android and they were quite obviously copying the layout of the apps, the one thing that made Apple stand out to me was the additional "mature" look that they had. Provding more perception of depth in the app images they used, more mellow colours and more understated.

Again, I think that it will probably grow on me but if I had iOS6 and iOS7 side by side now, I would reach for iOS6 tbh. Also, some of the symbols are quite odd, what is the settings button trying to show? And the Photos? If they didnt have labels I wouldnt have a clue which is less than ideal

JanSt / MOD  Jun. 11, 2013 at 11:16

Stelph, you're right. I was entirely referring to the homescreen.
If that is it, that is enough to put me off. I like some of the other new features, too.
And, once jailbreak is possible (?), it'll be good, no doubt. But that is the only thing I really want to know...


Yes, to me it seems odd that Apple has changed iOS in this way as back when all the major competitors were trying to catch up with Bada and early Android and they were quite obviously copying the layout of the apps, the one thing that made Apple stand out to me was the additional "mature" look that they had. Provding more perception of depth in the app images they used, more mellow colours and more understated.

Again, I think that it will probably grow on me but if I had iOS6 and iOS7 side by side now, I would reach for iOS6 tbh. Also, some of the symbols are quite odd, what is the settings button trying to show? And the Photos? If they didnt have labels I wouldnt have a clue which is less than ideal


Yes, the icons are fairly huh... Also very Symbian. Don't get me started on the dialler hahaha. But yes, it al depends on how it all comes together in real life. If it works well,
I wouldn't be too bothered. The 'other hand': BB10 really impressed me when 'launched' - video demos looked cool, colour schemes were okay, etc etc... A real step up from BB7, and, it seemed, they 'borrowed' the right stuff from other OSs and gave it the BB-treatment. In reality BB10 stinks. The OS is incredibly inconsistent - swipe, no swipe, bottom action bar pinned, not pinned, no bar at all... Tweet notifications that don't interact with the Twitter app, apps that can be swipely minimised, but not closed etc etc etc....

So, until I have used iOS7 I shall reserve all judgement - with just a dose of p*sstaking.

JanSt / MOD  Jun. 11, 2013 at 11:30

iOS 8 render

https://pbs.twimg.com/media/BMbKI82CAAIYssK.jpg:large

JanSt / MOD  Jun. 11, 2013 at 11:33

Ah, Cult of Mac not impressed, either - see, Android fans, iFans can be self-critical ;)

matt101101 / MOD  Jun. 11, 2013 at 20:05

Funny, by the way: they drop Google as default search, yet, a lot of the other new 'design language' reminds me of Google Now... A LOT.
I have to agree. Also, is it just me, or are those bright colours starting to look a little, dare I say it...TouchWiz oO!?

JanSt / MOD  Jun. 11, 2013 at 22:59

Funny, by the way: they drop Google as default search, yet, a lot of the other new 'design language' reminds me of Google Now... A LOT.
I have to agree. Also, is it just me, or are those bright colours starting to look a little, dare I say it...TouchWiz oO!?

Yes, those icons are like a mash up of Symbian Belle and Touchwiz...

matt101101 / MOD  Jun. 11, 2013 at 23:37

Funny, by the way: they drop Google as default search, yet, a lot of the other new 'design language' reminds me of Google Now... A LOT.
I have to agree. Also, is it just me, or are those bright colours starting to look a little, dare I say it...TouchWiz oO!?

Yes, those icons are like a mash up of Symbian Belle and Touchwiz...

At least iOS used to look classy, if boring. Now it's just ugly and cheap looking...

Skeuomorphism suddenly doesn't look so bad.

Stelph  Jun. 15, 2013 at 06:11

Interesting thing I found yesterday, all the girls who I know and showed this too really liked the new look, every time preferring it to the old style.

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