iOS even further in front of Android in Europe

iOS even further in front of Android in EuropeEarlier in the week we reported on the comScore report that iOS' reach in the US far outstrips Android's, and it certainly made an impact – even Apple COO Tim Cook commented on it when delivering the company's financials.

The one excuse for Android fans here in the UK, of course, is that those figures cover the US and things might be totally different here in Europe. Except that they aren't.

The gist of the comScore report was that while Android has attained market domination in the smartphone sector, once you look at the wider mobile device market – once you include tablets and other mobile OS-driven devices, in other words – the iPad pushes iOS well into the lead. In terms of figures, iOS has a 37.9 million user base, versus 23.8 million for Android.

It led us to wondering just how different the picture would be this side of the Atlantic, and credit to comScore, barely a day later we knew. Admittedly, the 'European' figures are only actually for the UK, Spain, France and Italy, but that's a fair start we reckon, and the results are a bit of a surprise: the gap between the two competing platforms is even greater.

Over those four markets the iOS faithful numbers 28.9 million, while Android manages 13.4 million – that's less than half, for those of debatable mathematics dexterity.

So, iPad, iPhone and iPod owners, you can munch down on those Easter eggs with added satisfaction this weekend – your mobile platform truly rules the mobile roost.


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JanSt / MOD  Apr. 22, 2011 at 16:08

"rules the mobile roost"?
Applying that methodology the roost is ruled by Symbian" since it is not about current sales but actual usership. So, we only look at 2 OSs. And the whole thing says nothing.
There are more sheep in NZ than humans. Does that say anything useful?

Burlock  Apr. 22, 2011 at 16:11

Why are 02 always so stupid with there tarrifs and give you hardly any texts!?

marthill  Apr. 23, 2011 at 00:27

Of course it says something useful. It tells developers how many potential customers they have for their apps and advertisers how large their audience is and peripheral manufacturers how many devices will work with their hardware.

The reason why this info is far more relevant than the number of Symbian users or sheep in NZ is that iOS users actually download and buy FAR more apps than either Symbian users or Android users or Kiwi sheep to the tune of 71% of all download app numbers and 82% of all app revenue and have 3.3x the web browsing market share of Android users and 5x that of Symbian users.

In terms of new sales iOS devices actually equal Android with 33 million iOS device sales last quarter vs 31 million for Android.

Of course Android users would far prefer everyone forgets about the real size of the iOS platform as they only want to hear about the smaller smartphone segment as Android is missing in action in any other market space and doesn't fit with their "Android rules" mantra.


JanSt / MOD  Apr. 23, 2011 at 11:51

you have a point, but the problem is that these figures are often used for other purposes. I'm currently doing research about all these 'analysts', and I'm telling you, it ain't pretty ;)
But yes, for developers it is interesting.
However, search Sasha Sagan's disastrous 2009 'analysis' of Android's potential; or compare Gartner's 2009 and 2011 'predictions' regarding Windows Phone... or indeed Gartner's original Vista 'outlook' - according to Microsoft internal memos "paid for" ;)
That kind of prognosticating is not helpful for developers!


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