iOS: where the gaming money is

iOS: where the gaming money isNewzoo is a market research group type thing with a firm focus on gaming, and it’s come out with a spanking new report, packed with loads of exciting stats and pie charts and that.

Ultimately, Newzoo reveals that iOS accounts for a huge chunk of all smartphone and tablet gaming revenue. A really huge chunk.

The report is primarily focused on the Yanks, but we’re told that “overall trends are similar for the western countries involved in the study”.

With a little help from its bum-chums at Distimo, Newzoo surveyed 17,000 people and looked at Android and iOS data for the top 200 grossing games.

In the US, 19 million peeps play on an iPhone, accounting for 28% of all smartphone gamers. A further 18 million play on an iPod touch, while 12.7 million use an iPad.

Despite accounting for less than half of all devices, iOS claims a whopping 84% of revenue across the App Store and Google Play, while an incredible 91% of all revenue (iOS and Android) comes from in-app purchases.

Amusingly, Android accounts for just 6% of gaming revenue in the UK, the lowest of all countries. Newzoo reckons that’s because we don’t have the Amazon Kindle Fire yet. There are 17.4 million of the things over in the States.

Newzoo’s CEO blurts: “Now that we have monthly revenue insight into game revenues across both Apple’s App Stores as well as Google PlayStore we will soon be able to report on this. And after that, there is Mac versus PC apps, and then finally… the battle for the TV. Exciting times.”

via: Newzoo

Read more about: AndroidiOSApple iPad 2Apple iPad 3Apple iPhone 4Apple iPhone 4S

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15 comments

Pondlife  May. 7, 2012 at 13:00

In the US, 19 million peeps play on an iPhone, accounting for 28% of all smartphone gamers. A further 18 million play on an iPod touch, while 12.7 million use an iPad.

Surely be some users of more than one device in that

That 91% on both formats seems rather odd coincidence at best.
Anyone here buy stuff in game?

hard123  May. 7, 2012 at 13:14

In the US, 19 million peeps play on an iPhone, accounting for 28% of all smartphone gamers. A further 18 million play on an iPod touch, while 12.7 million use an iPad.

Surely be some users of more than one device in that

That 91% on both formats seems rather odd coincidence at best.
Anyone here buy stuff in game?


It's an accumulative statistic, not side-by-side..

Pondlife  May. 7, 2012 at 13:19

Ah on the linked page they show it separated, still seems unlikely.

For both Android and iOS devices, the majority of money is not spent on downloading games but within the games: an astonishing 91% for Android and 91% for iOS games.

hard123  May. 7, 2012 at 13:44

Ah my bad then,Sorry. I did't check the link - slightly bizarre, if true.

Pondlife  May. 7, 2012 at 13:55

Nah I thought you were right, was conceding just explaining why I thought they were separately, think it's just badly written.

But regardless of how it got to 91% it doesn't seem believable to me that it outweighs initial purchase by so much.

lcurdie / MOD  May. 7, 2012 at 13:59

Looking at the Top Grossing iPad Apps at the moment (on the App Store on my iPad), and 16 of the top 20 are free to download.

Pondlife  May. 7, 2012 at 15:16

Looking at them, oh well the games industry was nice while it lasted. Little incentive to make great ones when those gross so high.

Shonk  May. 7, 2012 at 18:52

Umm need to be able to block seeing authors

Lewis Curdie = Head Apple Fanboy

WellThatIsObvious  May. 7, 2012 at 19:36

Apple users in throwing money at overpriced unnecessary things shocker...whats next a study to prove Android users are more likely to place form behind function?

Pondlife  May. 7, 2012 at 20:08

Umm need to be able to block seeing authors

Lewis Curdie = Head Apple Fanboy


Lewis is fine, happy with his new toy admittedly but it's a fair enough article. Sceptical on the survey but that's by the by.

Wait til you see jmarcelino.

matt101101 / MOD  May. 7, 2012 at 21:34

Umm need to be able to block seeing authors

Lewis Curdie = Head Apple Fanboy

I'm sure our dear friend, Lewis, would be happy to email you from his HTC Desire HD, to discuss this matter further.

JanSt / MOD  May. 8, 2012 at 14:13

Umm need to be able to block seeing authors

Lewis Curdie = Head Apple Fanboy

I'm sure our dear friend, Lewis, would be happy to email you from his HTC Desire HD, to discuss this matter further.

Hahaha.... But, ahem... we have never seen a photo of Lewis and his HD! Erm....
Anyhoo, the "Apple fanboy" argument is so very snore at this point. Must find a way to block those automatically ;) :p

matt101101 / MOD  May. 8, 2012 at 14:18

Umm need to be able to block seeing authors

Lewis Curdie = Head Apple Fanboy

I'm sure our dear friend, Lewis, would be happy to email you from his HTC Desire HD, to discuss this matter further.

Hahaha.... But, ahem... we have never seen a photo of Lewis and his HD! Erm....
Anyhoo, the "Apple fanboy" argument is so very snore at this point. Must find a way to block those automatically ;) :p

We should be able to block by phrase "Apple/Android/WP7/any other OS Fanboy/Fanboi" would be very close to the top of my list.

Pondlife  May. 8, 2012 at 14:47

JanSt / MOD  May. 8, 2012 at 15:09

Well he is shifting that way ;)

http://www.mobot.net/samsung-galaxy-iii-meh-ill-wait-iphone-5-41390


He's being BOLD!

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