Newzoo is a market research group type thing with a firm focus on gaming, and it’s come out with a spanking new report, packed with loads of exciting stats and pie charts and that.
Ultimately, Newzoo reveals that iOS accounts for a huge chunk of all smartphone and tablet gaming revenue. A really huge chunk.
The report is primarily focused on the Yanks, but we’re told that “overall trends are similar for the western countries involved in the study”.
With a little help from its bum-chums at Distimo, Newzoo surveyed 17,000 people and looked at Android and iOS data for the top 200 grossing games.
In the US, 19 million peeps play on an iPhone, accounting for 28% of all smartphone gamers. A further 18 million play on an iPod touch, while 12.7 million use an iPad.
Despite accounting for less than half of all devices, iOS claims a whopping 84% of revenue across the App Store and Google Play, while an incredible 91% of all revenue (iOS and Android) comes from in-app purchases.
Amusingly, Android accounts for just 6% of gaming revenue in the UK, the lowest of all countries. Newzoo reckons that’s because we don’t have the Amazon Kindle Fire yet. There are 17.4 million of the things over in the States.
Newzoo’s CEO blurts: “Now that we have monthly revenue insight into game revenues across both Apple’s App Stores as well as Google PlayStore we will soon be able to report on this. And after that, there is Mac versus PC apps, and then finally… the battle for the TV. Exciting times.”