iOS share creeps up; Android still rules the roost; Windows Phone 7 barely registers

iOS share creeps up; Android still rules the roost; Windows Phone 7 barely registersNielsen has published a spanking new report detailing consumer habits from Q4 last year. The survey only takes the US into account, but we reckon it’s probably fair to say things were much the same the globe over.

Essentially, peeps went absolutely nuts for the iPhone 4S. No surprises there, eh? Can't beat a bit of Siri.

A reasonably impressive 25.1% of “recent acquirers” reported buying an iPhone in October, but that figure rose steadily to 44.5% in December. Bloomin’ ‘eck.

Android still finished ahead of iOS in December with 46.9% of sales, but it’s worth remembering that Google’s OS has scores of handsets behind it while Apple has just three current models (iPhone 3GS, iPhone 4 and iPhone 4S).

In Q4, Windows Phone 7 accounted for just 1.4% of sales, while third place went to RIM with – get this – 6%.

Overall, Nielsen reckons Android now holds 46.3% of the US smartphone market, with iOS on 30% and RIM's BlackBerry on 14.9%.

There was good news for smartphones on the whole, as 60% of “recent acquirers” opted for a smartphone rather than a feature phone. Nielsen suggests 46% of US mobile users now have a smartphone.

Just for the hell of it, here’s another graph thingy. Er, it's quite small. Basically: green = Android; grey = iOS; red = danger. Sorry, I mean: BlackBerry.

iOS share creeps up; Android still rules the roost; Windows Phone 7 barely registers

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13 comments

JanSt / MOD  Jan. 19, 2012 at 16:10

Actually, have a coffee, because "we" know things are pretty much NOT the same "everywhere else" :p

There is NO 100 million plus installed userbase of Symbian in the US - so, obviously them fo'kes use sumpin else!
In fact: the ratio of smartphones vs dumbphones is pretty much the reverse in the USA compared to Euroworld.

US techpatriotism is huge... For us most techie things are foreign (Nokes aside), the 'mericans have their Apple (made in the 52nd state).

Lastly (tbh, I forgot my main point), Americans invented WP7... So there's an overlap - they don't care, we don't care.

Treab  Jan. 19, 2012 at 16:15

Im confused by jans ramblings... can someone translate it into a language we can understand... say english?

JanSt / MOD  Jan. 19, 2012 at 16:21

Im confused by jans ramblings... can someone translate it into a language we can understand... say english?
Sorry... whenever WP7 is involved I drop some IQ points...

Thanks for the feeedback, Sir :)

Treab  Jan. 19, 2012 at 16:23

It all makes sense now... the 7 is for the iq of the people who buy windows phones ;)

JanSt / MOD  Jan. 19, 2012 at 16:25

It all makes sense know... the 7 is for the iq of the people who buy windows phones ;)
I'm delighted ;)

Treab  Jan. 19, 2012 at 16:27

jan you have never made sense ... what makes sense is why you dont make sense... do you own a windows 7 phone perhaps ;)

DAMN PREDICTIVE TEXT :p

Stelph  Jan. 19, 2012 at 16:31

So even though essentially Symbian has been exicuted with a bullet to the head by Nokia, it is still selling 2/3rds the number of phones as WP7 without all the money that is probably being spent on sales and marketing..

And thats just the US which is arguably one of the weakest markets for Symbian I thought? Not good

No news on Bada? Meego? (tho meego sales are probably almost non-existant on this scale)


EDIT : Also interesting to note that the release of the 4s didnt eat into the Android sales, it ate into the sales of all the "other" OS's. Evidence perhaps that the market seems to have settled on there being two OS's and not much room for any more (especially the self declaired 3rd OS from Microsoft)

JanSt / MOD  Jan. 19, 2012 at 16:38

Stelph, yes - WP7 vs Bada is really telling, isn't it? 2 1/2 Bada handsets by one manufacturer with little advertising versus the might of M$'s advertising and an entire fleet of high-end devices. Yet, Bada wins ;)

Rubisco  Jan. 20, 2012 at 10:03

US techpatriotism is huge... For us most techie things are foreign (Nokes aside), the 'mericans have their Apple (made in the 52nd state).

Lastly (tbh, I forgot my main point), Americans invented WP7... So there's an overlap - they don't care, we don't care.
Pfft. Who invented the ARM? There ARE no truly American smartphones until the Intel-based ones come out. All this talk of OS-this, OS-that is just window dressing.

JanSt / MOD  Jan. 20, 2012 at 10:08

US techpatriotism is huge... For us most techie things are foreign (Nokes aside), the 'mericans have their Apple (made in the 52nd state).

Lastly (tbh, I forgot my main point), Americans invented WP7... So there's an overlap - they don't care, we don't care.
Pfft. Who invented the ARM? There ARE no truly American smartphones until the Intel-based ones come out. All this talk of OS-this, OS-that is just window dressing.


that was my point :p

blizzard7  Jan. 20, 2012 at 11:42

I'm guessing that Android is pretty consistent with sales because of constant releases, whereas iOS will follow a more yearly cycle trend to match new models.

JanSt / MOD  Jan. 20, 2012 at 12:01

I'm guessing that Android is pretty consistent with sales because of constant releases, whereas iOS will follow a more yearly cycle trend to match new models.
True

equ  Jan. 20, 2012 at 19:56

These US sales figures sound about right for the UK. I dont know of anyone in my circle that has bought a smart phone in 2011 that wasnt either a Iphone or a Andriod. (And work bought over 50 Blackburys (Still not using mine, really did not "Get on with in"))

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