Nielsen has published a spanking new report detailing consumer habits from Q4 last year. The survey only takes the US into account, but we reckon it’s probably fair to say things were much the same the globe over.
Essentially, peeps went absolutely nuts for the iPhone 4S. No surprises there, eh? Can't beat a bit of Siri.
A reasonably impressive 25.1% of “recent acquirers” reported buying an iPhone in October, but that figure rose steadily to 44.5% in December. Bloomin’ ‘eck.
Android still finished ahead of iOS in December with 46.9% of sales, but it’s worth remembering that Google’s OS has scores of handsets behind it while Apple has just three current models (iPhone 3GS, iPhone 4 and iPhone 4S).
In Q4, Windows Phone 7 accounted for just 1.4% of sales, while third place went to RIM with – get this – 6%.
Overall, Nielsen reckons Android now holds 46.3% of the US smartphone market, with iOS on 30% and RIM's BlackBerry on 14.9%.
There was good news for smartphones on the whole, as 60% of “recent acquirers” opted for a smartphone rather than a feature phone. Nielsen suggests 46% of US mobile users now have a smartphone.
Just for the hell of it, here’s another graph thingy. Er, it's quite small. Basically: green = Android; grey = iOS; red = danger. Sorry, I mean: BlackBerry.