You've got to feel for the iPad's rivals. They've spent all year talking a good game and snuffling around for their own mouthfuls of that ever-expanding tablet pie.
Yet when it comes down to it, guess which tablet is being tipped by analyst Gartner to have a “free run” over the holiday season? Yeah, you guessed it – the Apple iPad 2.
When the iPad 2 launched earlier this year, the initial reaction from some was that it was a bit ordinary – not the dog-walking, cancer-curing uber-device some of the more rabid Apple fanboys were predicting.
Yet it turns out that – as usual – Apple knew what it was doing, and by making the iPad 2 affordable, and focusing on cementing and enhancing the strengths the original iPad had demonstrated so clearly – it has proved to be an unqualified winner.
Sure, Android has caught up since then, and probably will continue to do so once Ice Cream Sandwich is sliding down our throats, but it's not going to have the impact many have been predicting, not in 2011 anyway.
Gartner says Apple will have accounted for three out of every four tablets sold once the final numbers are in for 2011, and will continue to rule the roost for the foreseeable future.
“We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014,” revealed a statement from Gartner VP Carolina Milanesi.
“This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal.”
Saying it like it is, we reckon.
Via The Guardian