In what will be bad news for console manufacturers, Apple's iPad is now, apparently, the fastest growing games platform in the world. And that's direct from the mouth of one man who would know - John Riccitello, the CEO of gaming giant, Electronic Arts.
In a blow to those who've been kitting out their consoles with all bells and whistles, he said (in a very roundabout way!) that's it not all about how flashy your technical capabilities are, but the way the experience is presented.
"I would argue that there's more to be provided in terms of value for the consumer in micro-transactions and social experiences and driving those better in cross-platform gameplay between a console and a PC and a handheld device and a social network than there is supercharging graphics," Riccitello said.
In a sign of just how much things have changed, Riccitello claims consoles now account for only 40% of the industry - that's compared to 80% back at the start of the millennium.
But as phones have grown to provide more than Snake and tablets have emerged, the line between console and anything else has become blurred for many.
And the manufacturers are definitely feeling it. Obviously hankering for the glory days of the original Gameboy, Nintendo launched its revolutionary 3DS back in March.
But even that's not been enough to rekindle console love - with the Japanese giant yesterday posting a $324m loss and announcing the 3DS price is to be slashed.
It could be a good time to get one - though if EA's comments are anything to go by, you may be best just spending the money on dozens of games for your iDevice instead!