The iPad is losing out to Android. Or is it?

The iPad is losing out to Android. Or is it?You're never going to please everyone. I've been lambasted here for being a fanboy of one OS, and accused of being a hater of others elsewhere. Which is why I know what's coming almost before I even write this piece.

Here goes - Android is on the up, tablet wise. And Apple's going down. There, I said it. But the figures, as you would imagine, are being disputed.

See, Strategy Analytics has reported that Cupertino's share of the tablet market has gone up. Though in all fairness, only slightly from 62% to 68%. It says Apple managed to sell more iPads into sales channels in the second quarter of this year than it's ever managed in a single quarter.

But that contradicts figures from research consultancy, Frank N Magid Associates which says of 4734 people it spoke to, almost a quarter have ditched their iPads.

Amazon's Kindle Fire appears to have been the biggest bane for Apple with a 22% market share from nothing since it's not been uot that long. And with the likes of the Microsoft Surface and the Nexus 7 also knocking at that door, could things get worse?

“We expect to see the iPad as the leader, but with the Surface, Kindle Fire, and Nexus 7 as three solid competitors with significant market share,” one analyst said, claiming he expects the number of tablet users globally to double from 51 million to 106 million by the end of 2013.

And don't forget, Apple may be on the cusp of launching an iPad Mini. Which would possibly open it up to even more of a market.

Only time will tell.

Via BGR

Read more about: AndroidiOSApple iPad 3

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10 comments

niget  Aug. 2, 2012 at 12:09

There is good n bad points with both platforms.
I prefer my Ipad for simplicity, comprehensive app n tune store, battery life, more favourable ongoing support. Lack of Flash player is a bummer though a couple of alternative browsers (or apps) can display some Flash content. Annoyingly locked down with limited connectivity and format playability.

Android Tablets (cheaper end but easier on one's budget) require a bit more tinkering but have more connectivity/expandable options and playable format options. (some don't have the Google Play Store out of the box) Some Rogue apps are around and you may find an app not compatible with your device. Less support at the cheaper end.

Big difference though between £100 to £200 Android Tablets and £330+ new Ipad.

Pondlife  Aug. 2, 2012 at 13:03

Well the 2nd quarter takes most of ipad sales with new one not long launched and old one getting a price drop, 3rd quarter will be interesting.

satchef1  Aug. 2, 2012 at 14:10

The iPad's market share is bound to drop eventually. It's been dominating due to a lack of competition - at price parity most people would rather have an iPad. It took the manufacturers a while to work this out, but now that they have, the iPad's share will drop. There's a large segment of the market that view the iPad as being too expensive (as demonstrated by Amazon). As other manufacturers take advantage of this gap in the market, overall tablet sales will rise dramatically. The result of this is a drop in the iPad's market share (and the market share of older Android tablets).

The 7" iPad should be very interesting...

Pondlife  Aug. 2, 2012 at 14:15

The 7" iPad should be very interesting...

IF it exists

matt101101 / MOD  Aug. 2, 2012 at 14:27

The 7" iPad should be very interesting...

IF it exists

It'll still be £300, that's if it exists. Apple will never compete with the likes of the Nexus 7 on price.

Pondlife  Aug. 2, 2012 at 14:33

Would it come with patented Steve Jobs limited edition finger files?

satchef1  Aug. 3, 2012 at 00:27

The 7" iPad should be very interesting...

IF it exists

It'll still be £300, that's if it exists. Apple will never compete with the likes of the Nexus 7 on price.


Do they need to compete on price? Apple products are perceived to the premium and people are generally prepared to pay a little more to get them. £300 would seem to much to me - that's almost double the price of the Nexus 7 and the same price point as the iPad 2. At £250 (8GB?) I think they'd be on to a winner to be honest. That's still a fair premium over the Nexus, but small enough that people will think twice when purchasing one. It's also expensive enough to allow Apple to make a decent profit off of the hardware (if the Nexus 7 is sold at cost for £159, then a similar iPad would be making a decent profit at £250).

Stelph  Aug. 3, 2012 at 13:17

I think it exists and will come in around £250 as mentioned UNLESS apple have some other sneaky plan to make it stand out amongst the rest and to get that desirable factor so people are willing to pay a premium.

One example could be the touchscreen smartcover that a feew places are reporting apple has patented, would allow apple to get round the issue of a 7" screen being "too small" by allowing you to do the gestures on a smartcover, and would be a real desirable hook for people to open their wallets

Pondlife  Aug. 3, 2012 at 13:58

All those rumours have to be right eventually? 3 years, hmmm.
http://www.wired.com/gadgetlab/2012/04/ipad-mini-rumor-roundup/

I think £250 is too high now. If they'd done that in March it may have worked and I'm not sure the Nexus 7 would ever have existed. That said still see medium size ipod touch as vapourware.

blizzard7  Aug. 4, 2012 at 11:53

The 7" iPad should be very interesting...

IF it exists

It'll still be £300, that's if it exists. Apple will never compete with the likes of the Nexus 7 on price.


Do they need to compete on price? Apple products are perceived to the premium and people are generally prepared to pay a little more to get them. £300 would seem to much to me - that's almost double the price of the Nexus 7 and the same price point as the iPad 2. At £250 (8GB?) I think they'd be on to a winner to be honest. That's still a fair premium over the Nexus, but small enough that people will think twice when purchasing one. It's also expensive enough to allow Apple to make a decent profit off of the hardware (if the Nexus 7 is sold at cost for £159, then a similar iPad would be making a decent profit at £250).


Indeed. Apple have rarely competed on price but come out on top more often than not.

However, it doesn't mean they can just shrink the current iPad, lower the cost and then assume they'll be market leader. There's going to be a ton of Windows 8 competitors over the holiday season, so Apple needs to step it up.

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