You're never going to please everyone. I've been lambasted here for being a fanboy of one OS, and accused of being a hater of others elsewhere. Which is why I know what's coming almost before I even write this piece.
Here goes - Android is on the up, tablet wise. And Apple's going down. There, I said it. But the figures, as you would imagine, are being disputed.
See, Strategy Analytics has reported that Cupertino's share of the tablet market has gone up. Though in all fairness, only slightly from 62% to 68%. It says Apple managed to sell more iPads into sales channels in the second quarter of this year than it's ever managed in a single quarter.
But that contradicts figures from research consultancy, Frank N Magid Associates which says of 4734 people it spoke to, almost a quarter have ditched their iPads.
Amazon's Kindle Fire appears to have been the biggest bane for Apple with a 22% market share from nothing since it's not been uot that long. And with the likes of the Microsoft Surface and the Nexus 7 also knocking at that door, could things get worse?
“We expect to see the iPad as the leader, but with the Surface, Kindle Fire, and Nexus 7 as three solid competitors with significant market share,” one analyst said, claiming he expects the number of tablet users globally to double from 51 million to 106 million by the end of 2013.
And don't forget, Apple may be on the cusp of launching an iPad Mini. Which would possibly open it up to even more of a market.
Only time will tell.