iPad mini delays: get used to it

iPad mini delays: get used to itIt says something about Apple's current run that it's hard to remember the last new iPhone or iPad that didn't suffer from extended shipping delays at some point in its early shelf life as demand far exceeded supply.

But when it comes to the iPad mini, everyone's favourite supply chain rumour source, Taiwan's DigiTimes, is warning that the delays could last well into next year.

Head over to the Apple site right now, and regardless of which variant of the cut-size iPad you're interested in, Apple says you'll have to wait two weeks for it to be dispatched. In other words, if you're planning on buying an iPad mini straight from Apple and have it arrive before Christmas, it's probably wise to get your order in fairly soon.

However, DigiTimes says the issues causing the tablet to be in short supply in the first place are still some way from being resolved. It claims AU Optronics, which together with LG Display manufacture the iPad mini's display panel, has been plagued by mass production issues which has seen the firm contribute just 22% of the total number of panels shipped, rather than the targeted 40%.

As a result, Apple looks likely to fall well short of its goal to sell 10 million iPad minis in the fourth quarter – instead, the final figure is expected to be closer to six million.

DigiTimes claims the production issues are expected to be resolved in the new year, but that it'll take till the end of the first quarter for Apple to clear the backlog of demand.

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5 comments

Pondlife  Nov. 30, 2012 at 12:22

Probably a good idea to stop advertising them on TV so heavily for now then, or at least not in an advert that makes the larger one look no better....

Pondlife  Nov. 30, 2012 at 12:23

Au optronics aren't they making a lot of the 5" panels?

mrew42  Nov. 30, 2012 at 12:46

Probably a good idea to stop advertising them on TV so heavily for now then, or at least not in an advert that makes the larger one look no better....
It's probably an iPad 2 - i.e. no better :)

Pondlife  Nov. 30, 2012 at 12:50

It's more the wording and the music that makes it feel like you are wasting money on the larger one, guess it's not the feeling they were aiming for...

matt101101 / MOD  Nov. 30, 2012 at 15:36

Unless you have a lot of money invested in the iOS ecosystem, why you'd buy this over a Nexus 7 baffles me.

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