It's a story as old as time. Well, almost. Apple launches a new product, the world goes mad and then suddenly, you can't get hold of one for love nor money.
Case in point - the new iPad. Unveiled on Wednesday, pre-orders opened and now anyone in the UK who registered for one is now being told that shipment has been pushed back. If you were quick enough to bag one immediately, March 16th may still be your lucky day. But if you weren't, it's looking nearer to 2-3 weeks now.
Part of the frustration is that customers weren't able to pre-order in the UK immediately following the launch as they were in other countries. Here in Blighty, we had to wait until midnight.
Add to that the fact that Apple has itself described this multi-country launch as its most ambitious iOS launch so far since it is being simultaneously released in so many countries at once and Houston - there may be a problem.
It's highly unlikely there will be enough iPads to go around the US, UK, Canada, France, Germany, Switzerland, Japan, Hong Kong, Singapore and Australia - all of which will be able to buy it on launch next week.
If you're lucky enough to have a holiday home in Europe (or Canada or Japan), they're still listing delivery as March 19th. Though we can see that changing fairly soon. Question is - will you be buying one or going for the older model after the iPad 2 price drop? We can't say we were overly impressed with the specs compared to what we've seen before. How about you? Let us know below.