iPad’s share of the tablet market hits all-time low, but still over one-third

iPad’s share of the tablet market hits all-time low, but still over one-thirdWe heard the other day, thanks to the quarterly earnings stuff, that the iPhone performed surprisingly well in fiscal Q3 (Q2, on normal calendars), with 31.2 million units sold.

Sadly, it wasn’t such great news for the iPad, with a significant year-on-year decrease, one that – according to TrendForce – sees Apple’s tablet market share hit an all-time low. Eek.

Apple shifted 14.6 million iPads in fiscal Q3, which probably sounds quite impressive on the face of it, but is actually down from 17 million in the same period in 2012, and a drop from 19.5 million in the previous quarter.

That figure equates to 35.5% of the total 41.1 million tablet sales in fiscal Q3, and though over one-third, represents a historical low for the iPad.

Meanwhile, Android tablets continue their advance, with Samsung – unsurprisingly – leading the charge. With 8.8 million Galaxy tablets sold, that’s 21.4% share.

Much like the smartphone market, everyone else is miles behind Apple and Samsung in tablets. Third and fourth place went to Asus and Acer respectively, with a comparatively lame 1.6 and 1.5 million sold.

Google Nexus 7 aside, I still don’t understand why anyone would buy a non-iPad tablet. Price and contempt for Apple, I guess.

The presumably imminent launches of the fifth gen iPad and iPad mini 2 should give those figures a jolt, but there's no escaping the fact that the iPad's once stranglehold grip is more of a gentle throat-based caress these days.

Read more about: Apple iPad 2Apple iPad 4Apple iPad mini

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TehStiggles  Jul. 26, 2013 at 17:33

Or maybe there are better tablets out there than the ipad? Which of course there are!

alecb  Jul. 26, 2013 at 17:33

I'm surprised that the Nexus share is so low considering the rave reviews that it gets. I wonder if the Mk 2 will up Google's share once it hits the UK? Quite a lot of people must have been holding off as the rumour of the replacement has been around quite a while.

TJ Skywasher  Jul. 26, 2013 at 19:35

And this is a surprise why? No new iPad models around March/April as there has been in the past so the majority of consumers are simply waiting for new models to appear. Happens every year with iPhone's and iPad's, sales always dip before new models come out. Expect sales and market share to shoot up when new models are out.

Stelph  Jul. 27, 2013 at 07:28

Or maybe there are better tablets out there than the ipad? Which of course there are!
The may be better tablets on android (love the note range), but iOS still owns android on tablet specific apps which means other than if you literally can't afford it or you just want the most basic of functionality, you'd be nuts not to get an ipad

Marekj  Jul. 28, 2013 at 22:59

I won a Nexus 4, but I wouldn't touch an Android tablet - The Ipad offers a much better app experience. There seems to be real innovation amongst developers when creating Ipad-specific apps.


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