Last month the Advertising Standards Agency (ASA) stepped in to address Motorola’s claim of having the world’s “most powerful smartphone” in the Motorola Atrix. In that case, the ASA sided with Samsung’s Galaxy S II.
However, this time Samsung is the loser, as the ASA reckons Apple’s iPhone is – in some sense – thinner than the Galaxy S II.
When Samsung first unveiled the Galaxy S II at Mobile World Congress, it was shouting from the hills (or more accurately its stand) about having developed the “world’s thinnest smartphone” at 8.71mm.
But the ASA has officially stepped in to declare that the 9.3mm Apple iPhone 4 is in fact thinner. How the hell does that work?
Well, at its thickest point, at the bottom of the device, the Samsung Galaxy S II in fact measures 9.91mm, and that’s the figure the ASA reckons should be used.
Looks like yet another victory for Apple in its ongoing war against Samsung. No one likes a bully, Apple. Except bullies; they probably like a bully.