So far there have been two schools of thought regarding the next-generation iPhone. The first suggests we're looking at a modest upgrade, effectively an updated iPhone 4, while the second has the iPhone undergoing a more significant overhaul complete with an all-new design.
But now we're facing a third scenario: that Apple is in fact working on both at the same time, and that's why both rumours continue to run concurrently.
It's by no means the first time we've heard talk of Apple working on multiple versions of the iPhone, the idea being that the existing iPhone is getting close to maximum penetration, and Apple wants to tap into a different part of the market.
And that's what Deutsche Bank's Chris Whitmore believes too, issuing a note yesterday telling clients to expect both an iPhone 4G and an iPhone 5 to touch down.
“With Nokia and RIMM struggling,” Whitmore writes, “the time is right for Apple to aggressively penetrate the mid range smart-phone market (i.e. $300-500 category) to dramatically expand its [total addressable market] and market share.”
He suggests we could be looking at a pre-paid iPhone 4S coming in at around $349, which would give Apple “significantly greater penetration” into a wider part of the global smartphone market.
It's worth noting, however, that Whitmore doesn't say a word about where his information is actually coming from, so it's difficult to judge just how seriously we should be taking his claims. The next-generation iPhone – or iPhones – is expected to go on sale in September.