We don't know what the iPhone 5 looks like. We don't know when it's going to be on sale. We don't know how much it'll cost. But we do know that we want one.
That's according to RBC Capital Markets, which says the as-yet-unannounced upgrade to the iPhone 4 is seeing "unprecedented demand" ahead of the release, which is expected next month (October 15 if the CEO of Orange is to be believed).
It's been more than a year since the iPhone 4 came out and that was highly anticipated in itself (it helped that we knew what it looked like in advance thanks to a clumsy employee forgetting his and leaving it in a bar).
But whilst 25% of RBC interviewees planned on buying an iPhone 4 before launch, 31% have said they plan to go for an iPhone 5 this time around - despite not even knowing the specs or any other details than rumours.
Its all based on the answers of 2,200 people who were asked what they plan to do. 66% of current iPhone 4 users say they plan to upgrade though more than half insist they don't want to change networks to get the new model, which isn't a problem these days of course, considering the iPhone is offered on just about every network out there.
Based on all of this, RBC reckons 27m units will be shipped in the first quarter of sale - or up to 110m by the end of the first fiscal year. And while we're on the subject of sales figures, RBC reckons its original idea that 10.5m iPad 2s would be sold in the last quarter of the year is too low and it's now is putting the figure at 12.5m. It's basing that on back-to-school demand (how lucky are these kids? We just got a pencil case at the start of term!)
It all adds up to a very Merry Christmas for Apple if these projections are right - with the manufacturer's revenue for this year up to $110bn, or $28.30 per share. Even without Steve Jobs at the day-to-day helm, it appears that Apple will continue to go from strength to strength.