Apple has kindly issued a press release revealing that Lewis Curdie and some two million others are considerably lighter of pocket after spunking upwards of £500 (or the local equivalent) on an iPhone 5 in the first day of pre-orders.
To say the company is happy goes without saying: after all, wouldn't you be after cashing in to that extent on a device that cost you barely the other side of £100 to build in the first place?
OK, so the $167.50 (£103) bill of materials TechInsights has produced for the 16GB iPhone 5 is by necessity a preliminary estimate, largely because when it comes to information Apple prefers the smoke and mirrors approach to actual facts.
In other words, there's a fair bit of guessing involved, and TechInsights admits its figures come from a combination of the info released by Apple itself on launch day, and estimates based on the innards of previous iPhones.
But still, it's safe to assume the estimate is roughly correct, which means the iPhone 5 16GB, which you can pre-order right now for £529 (plus a three-week wait), actually costs Apple barely £100 to make.
Of course it's not like the rest is pure profit. There are considerable extended costs and other expenses, and we imagine a fair whack will go to marketing. But considering that essentially amounts to Apple using your hard-earned cash (and plenty of it) to persuade others to part with theirs, there's every reason to feel just a bit hard done by.