I've certainly made my own fair share of blunders in my time – it goes with the territory when you're tasked with churning out content rain, shine and pretty much everything in between.
But I'd like to think I'll never quite match the level of a Fox News reporter's straight faced claim that the new Apple iPhone 5 boasts a laser keyboard and can display holographic images.
The piece in question was a minute-long report on the first hardcore iPhone fans having descended on New York's 5th Avenue Apple Store ahead of the iPhone 5 officially going on sale on Friday.
Towards the end of the clip, interspersed with soundbites from the queueing iPhone 5 fans themselves, came some impressive-looking shots supposedly of the handset itself, looking no more than a couple of millimetres thick, showing off its ultra-high tech stuff.
Turns out someone had mistakenly included footage from a computer generated iPhone 5 Concept Features clip that's been available on YouTube for nearly a month now.
Now who knows – maybe the reporter themselves knows nothing about phones and was simply reading a piece of copy written by someone else. But someone obviously should have caught it.
The bigger question – and one we'll never get an answer to – is how many people watched it and believed it. The point has come up a few times during the saga of the iPhone 5's launch coverage, but there's a big difference between the technical knowledge and levels of interest of the hardcore fan, and that of the general punter.
And when it comes to buying the iPhone 5 (like most products with broad consumer popularity), a lot more will be of the latter type than the former. Let's just hope not too many will be disappointed when they realise it's not actually from outer space.