The details are still hazy, but we know there's a new iPhone coming, probably called the iPhone 5, and we're fairly sure Apple's new baby is in early or full production as we speak.
So while iPhone rumours have been coming on so strong for so long that the very concept stirs in us no more than a disinterested half-eyebrow-raise at this point, new pics emerging at this point admittedly have a fair chance of being The Real Thing. And even if not, the iPhone Rumour Fiends will gobble it all up anyway, so let's get into it.
The pics have been surfaced by repair shop iLab, and it's easy to see why they're causing such a fuss. First of all, there's a lot of them, and they're high-quality snaps too – no Mr Blurrycam here, folks – showing both individual parts and the fully assembled device.
The theory is that as the iPhone 5 hits full production, the various new parts (such as that 19-pin dock and the surrounding housing bits and bobs) are starting to gradually seep out into the Apple community through any number of unavoidable channels, and being final production (or close to) pieces, can't be disguised as anything other than new parts.
So what about the fully assembled device? Well, let's start by saying no matter how insistent or opinionated anyone is on the subject, nobody knows if it's the final design. It may be the real thing, it may be a fake, it may be a legit Apple production concept let loose to create the precise arguments people are now having.
Taking a step back and leaving the arguments over the details to others, let me just say that it looks very nice indeed. And to my mind, entirely plausible.
It's the kind of design evolution that you could easily see Apple making. Despite the inevitable bold predictions and a degree of wishful thinking, Apple has been almost surprisingly conservative in evolving the look and feel of its iconic handset with each update.
And yet – possibly as a result of that philosophy – almost anyone you listen to agrees that the iPhone needs a fresh look. Even the cynics who say it's just about iPhoniacs needing everyone to know they've got the new model.
The point is there's no question that the handset pictured looks new and fresh, and yet also looks unmistakably iPhone. That don't mean it's real, of course, but it wouldn't be a bad shout if it was.
Maybe these interminable court cases ain't so bad after all...