It happened yesterday for iPhone 5 junkies in the US, and today it's the UK's turn: the online Apple Store is now listing a 3-4 week shipping delay for customers looking to buy one online SIM-free.
That's up from the 2-3 week wait Apple was quoting when we had a look this morning, and means even if you act now it may be into the second half of October before your shiny new iDevice arrives in the post.
Are we surprised? Nope, not at all – this is standard stuff for an Apple launch, and has become as predictable as the queues outside Apple Stores in the days leading up to the newly launched piece of kit going on sale.
Those queues are already building, needless to say, and with the online shipping delay that means your chances of getting an iPhone 5 anytime soon are slim to none, right?
Er, no. The networks and third-party retailers like Carphone Warehouse and Phones4U are also going be stocking the iPhone 5, whether you want pay-as-you-go or the option most people will go for, contract.
You can pre-order it online and it'll be available in physical shops on Friday too. That doesn't mean it won't sell out, or that you won't have to wait a few days for an online order. But it's not the crisis some people are making it out to be.