I don't believe this for a second (famous last words) but am gonna throw it out there anyway so you can say what you think about it all.
Apparently Apple has been so rattled by the runaway success of the Samsung Galaxy S III that it's bringing the release of the iPhone 5 forward to August.
That's what tech blog 247Emirates is claiming anyway, though it doesn't reveal the nature of its sources, so there's no telling whether it's a credible rumour or just someone thinking out loud.
We don't buy it. Here are our thoughts:
Firstly, Apple hasn't even publicly acknowledged the existence of the iPhone 5 but even if it had, it launches devices on its terms these days.
This is a company that commands such attention and dedication from fans that it can afford to make announcements and release products when it wants rather than when the market dictates. And the buyers follow and dance to its tune. That's just how it is.
Secondly, the source claims that Samsung is on course to deliver 10 million Galaxy S III's by this month. Not massively unexpected since it announced it had already shipped 9 million units to cover pre-order demand.
But again, Apple knew this since that announcement was made very publicly by Samsung. There are also rumours that the South Koreans are going to be bringing the release of the Galaxy Note forward too to make sure they don't get out-iPhoned. It's all over the shop.
Thirdly, the Galaxy S III and iPhone may be seen as being in direct competition, but with different size, specs and OS ecosystems, they're actually very different and lots (not all, granted) of people already have their flags nailed to a particular post. Aside from geeks and a few floating buyers, the majority of tech savvy punters will go with what they know and are used to.
Fourthly, we can't help thinking that Apple is so confident anyway, it would be that rattled by Samsung. Yes, the companies are painted as hating each other, and Apple has made it clear it wants Android nuked.
But, it seems it views the Google competitor as an annoyance rather than a threat. Let's face it - unless something drastic changes, Apple isn't about to die a death at the hands of Android.
And finally, what of the production logistics? This thing will have been planned to within an inch of its iLife. Is Tim Cook really going to call up Foxconn and tell them to get a move on as he wants to launch early?
Give. Me. A. Break. Not gonna happen.