iPhone 5 'the biggest upgrade ever', will sell 10m-plus in September alone

iPhone 5 'the biggest upgrade ever', will sell 10m-plus in September alone

It feels like we've been building up to the iPhone 5 launch forever, partly because of Apple's decision to call last year's new model the iPhone 4S instead of the perfectly logical name iPhone 5.

Even without that, it's been a big build up. A very big build up, in fact the kind of build up you'd associate with... oh, how about “the biggest upgrade in consumer electronics history”?

If you're nodding your Apple-shaped head in approval right now, rest assured – you're not alone. Topeka Capital analyst Brian White thinks so too, and he's actually paid to say these things (though not by Apple, despite what it looks like).

If Apple was a religion (what do you mean if?) White would clearly be one of the 12 Apostles, or their go-to analyst guy anyway. His Apple-related predictions are regularly among the most optimistic in analyst-land, and considering even the naysayers are expecting the new phone Tim Cook will unveil in San Francisco tomorrow night to be Actually Quite Good, White has been in his element.

He's not just a man for idle superlatives either. He's got numbers – big numbers. While the iPhone 4S managed a frankly pathetic 1 million pre-orders in its first 24 orders, the iPhone 5 will manage 1.3m to 1.5m, and it'll trump the iPhone 4S' 4 million opening weekend unit sales with a far loftier 5.5 million.

Overall, he says, the iPhone 5 should sell between 10m and 12m units by the end of the quarter – September 30th, in other words. Yes, that's right: a phone that hasn't even been announced nearly halfway through the month will have sold upwards of 10 million units by the end of it. How do you like them apples, Stephen Elop?

Whether you're a fan or not, one thing we can all agree on at least is that come tonight it'll all be over and we won't have to think about iPhone rumours for a few... well, days. And for that small mercy I for one will be truly grateful.

Via Slashgear

Read more about: iOSApple iPhone 5

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14 comments

blizzard7  Sep. 11, 2012 at 20:23

"Whether you're a fan or not, one thing we can all agree on at least is that come tonight it'll all be over"

Nah, iPad 4 rumours the next day ;)

Pondlife  Sep. 11, 2012 at 20:25

Guess this didn't get a read through by anyone.
"1 million pre-orders in its first 24 orders" hours?
And "at least is that come tonight it'll all be over" not unless it's tomorrow already.

Pondlife  Sep. 11, 2012 at 20:26

Love to know what the guy thinks will make it such a big upgrade.

blizzard7  Sep. 11, 2012 at 20:28

Love to know what the guy thinks will make it such a big upgrade.

Revolutionary... Umm... 4 inch screen.

JanSt / MOD  Sep. 11, 2012 at 20:42

"Whether you're a fan or not, one thing we can all agree on at least is that come tonight it'll all be over"

Nah, iPad 4 rumours the next day ;)

Indeed... iPad mini...iPod Touch 5th (whichever doesn't get launched tomorrow).

Imagine they launch another 3.5 incher? :p That'd be gutsy hahaha

Pondlife  Sep. 11, 2012 at 20:46

It'd still be the biggest upgrade in the world ever

AhmadCentral  Sep. 11, 2012 at 20:55

Id laugh if they announced a new ipod touch, ios6 for 4s and that was it

socialjeebus  Sep. 12, 2012 at 04:44

I'm thinking the decision to switch key components to several new suppliers could come back to bite them in the ****.

It might be the biggest launch but I definitely think this is the most important since the iPhone was launched.

While most ordinary customers will bust their nuts over whatever is launched, this product could be what defines the post-Jobs era.

If as rumoured, the "killer-app" is music streaming, then tbh it could end up being a little underwhelming.

JanSt / MOD  Sep. 12, 2012 at 07:50

Agree - if music streaming and more cloud-y services are the big ones: pffft.
They should just launch iPods, and give zero other info. The web would break in anticipation over the October event ...

mrew42  Sep. 12, 2012 at 12:38

Even my Apple úber fanboy colleagues aren't excited about this new release.....
Is this the 2nd chapter in the post-Jobs downfall of a once great empire?

Pondlife  Sep. 12, 2012 at 13:53

Or the somewhat inevitable slowdown of the sector, as happened in gaming, mp3 players, dvd/blu ray players, tvs.

JanSt / MOD  Sep. 12, 2012 at 13:57

"no one" was excited by the SGS3, either - yet it's on its way to 20 million sales.
There is of course the economy yada yada yada....

Pondlife  Sep. 12, 2012 at 14:02

Nor the Note in a way

Pondlife  Sep. 12, 2012 at 21:14

Definitely not the biggest upgrade in consumer electronics....

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