There were whispers of an 8GB iPhone 5c earlier in the week, and the little guy has only gone and popped up with little (i.e. nothing) in the way of fanfare.
Yes, the iPhone 5c is now available with just 8GB of storage, that's in addition to the existing 16GB and 32GB models, and its SIM free price comes in at £429.
I’ve said “more affordable” in the headline there, the key word being “more”. The 8GB iPhone 5c certainly ain’t cheap, and even at the new price point of £429, it still ranks among the most expensive smartphones available.
Of course, as CEO Tim Cook will happily tell you, the iPhone 5c was never meant to be a cheap or "budget" phone, and Apple’s focus remains on delivering premium products.
The obvious inference here is that the iPhone 5c isn’t selling as well as Apple originally expected. But then the iPhone 5c isn’t that much cheaper than the iPhone 5s, so perhaps it shouldn’t come as much surprise.
Speaking on an earnings call back in January, Cook explained: “It was the first time we ever ran that play,” referring to the simultaneous launch of two new iPhones.
“Demand percentage turned out to be different than we thought. The mix was stronger to the 5S, and it took us some amount of time to build the mix that customers were demanding.
“If we think it's in our best interest to make a change, then we'll make one.” And heck, that’s exactly what they’ve done.
Interestingly, the 8GB iPhone 5c isn’t available in the US just yet, though it does appear in Australia and China. Here in the UK, you can grab it from the Apple store, or networks including O2.