Right, I can get on board with iPhone 5c, but there’s no way I’m writing iPhone 5s with a lower case ‘s’. “Hey man, did you buy two iPhone 5s?” “Nah, I just bought the iPhone 5s.”
Luckily we’re focusing on the iPhone 5c here, specifically on word from out China way suggesting that production of the plastic-cased phone has been halved.
That’s the story on Chinese-language site C Tech (google translation), which says daily iPhone 5c production has been slashed from 300,000 to 150,000 units on account of “dismal” sales.
The problem, as we’ve heard before, is that the iPhone 5c is only marginally less expensive than the flagship iPhone 5S, with the common theory being that most consumers would logically opt to pay a wee bit more for the full shebang.
Prior to launch, the iPhone 5c was heralded as a “budget iPhone”, with the aim of grabbing muchos market share – in China in particular.
In reality, it’s pretty much an iPhone 5 in a bright plastic case and very slightly enhanced specs.
Needless to say, Apple has declined to comment. The Californians quickly announced that they’d shifted nine million units in the first weekend, but it’s still not clear how that splits between iPhone 5S and iPhone 5c, while there are potentially units still sitting on shelves, yadda yadda yadda.