Android certainly has been doing well for itself of late, but no matter how you carve up the numbers, there's one fact that hasn't changed at all: the iPhone remains the most desirable smartphone on the planet.
A new study of European mobile users reveals that a full 40% intend to make the iPhone their next mobile phone, more than double the figure for Google's seemingly all-conquering platform.
Say what you like about Apple's decidedly singular approach to consumer electronics, but when it comes to creating desire for a clearly defined brand identity, no other company comes close.
And no Apple product epitomises that strength more than the iPhone. According to Yankee Group's European Mobile User Study, 40% of European smartphone buyers intend to invest in the Apple phone next time around, compared with 19% for Android, 17% for BlackBerry and 15% for Nokia (which we suspect Nokia will actually be quite pleased with at this stage).
“These findings highlight the continued strength of Apple in the European smartphone market and, in particular, its phenomenal brand appeal,” Yankee Group vice president Declan Lonergan commented.
“The data also highlights the enormous challenges faced by Nokia and RIM to retain mind share and market share in this increasingly dynamic and competitive marketplace.”
Indeed. The survey took in the views of 5,000 consumers, 2,250 employees and IT managers over five European countries, including the UK.