Given the sheer weight of rumours swirling around Apple right now, we have to admit we weren't taking too much notice of all the iPhone nano talk that's been doing the rounds recently.
But that was before Apple's own chief operating officer Tim Cook dropped a Cupertino-sized hint that the company is indeed looking at a low-cost iPhone – one aimed directly at the pay-as-you-go market.
Cook reportedly revealed as much during a meeting of several senior Apple personnel with analyst Toni Sacconaghi, according to Forbes.
In a research note published this morning, Sacconaghi says Cook “appeared to reaffirm the notion that Apple is likely to develop lower priced offerings” in the smartphone game, saying that Apple didn't want its products to be “just for the rich”.
Cook reportedly said the company was working hard to “figure out” the prepaid market – looking in particular at the Chinese model, a “classic prepaid market”. He added that Apple “understood price is a big factor” in such markets.
The Apple man would surely have known his comments would be passed on to the press, so we're quite happy taking his remarks on face value. In other words, a cheaper iPhone is very much on its way, and Apple is far enough along in its development that it doesn't mind talking about it.
What isn't clear from Cook's comments is whether the pre-pay iPhone will simply be cut down in terms of features, or whether it will actually be physically smaller too – the so-called iPhone nano.
All he did say on Apple's plans for the low-cost device was that it would look to “innovate” and do “clever” things, but then again you'd expect him to say that.