Between all those market share pies and charts, and Apple's latest gazillion-dollar earnings figures, you probably don't need it spelled out that the iPhone 4S has done rather well for itself since its belated launch towards the end of last year.
But here's a notion we haven't heard before: Apple's smartphone rivals are apparently so mesmerised by the iPhone 4S' success that they're deliberately holding back on new releases until after the end of the first quarter.
To clarify, by “apparently” we mean “according to DigiTimes”, the Taiwanese component/supplier-focused news service that has its finger on the electronics industry's supply chain pulse.
The justification for the theory is the fact that based on past evidence the iPhone 4S will keep its market dominance throughout the first quarter, and then start to soften after that. And so Samsung, Nokia, HTC, LG and co will hold back on bringing new hardware to market until that starts to happen.
But we're not sure we buy the logic, to be honest. At the very least there's surely a chicken-and-egg question here, as if there's one thing sure to guarantee the iPhone's continued dominance, it's the lack of any decent rivals being launched. Not only that, but it's nothing new to see kit announced at MWC only hitting the market in April/May – is DigiTimes really suggesting that the iPhone has been the reason why for years now?
And one other thing: what does it say about the quality of a product when its maker holds back on launching it till a more convenient time because it's scared of the competition?