Android may have the edge when it comes to smartphone sales in this country - but then again, we have a more competitive market than the US.
Don't agree? Well, researchers have some figures you might be interested in taking a look at, figures that prove non-iPhone users on contract have a far better time of it here than across the Atlantic.
According to Benedict Evans of Enders Analysis, the reason why the iPhone commands fully 50% of the smartphone market in the US (as opposed to around a third elsewhere) is that it offers better value for money versus its rivals than is the case elsewhere.
It comes down to how monthly contracts are structured. In the US, networks base their contract deals around much higher overall use, which increases the total cost of ownership (TCO) of even entry-level smartphones to a baseline far higher than is possible in the UK, and more importantly far closer to the cheapest availabe iPhone package. In fact, the difference is as little as $200 - and that's spread over two years, don't forget.
Evans points out that in the US, the entry-level $80pm iPhone contract adds up to a TCO of $2,120 once you factor in the $200 up-front cost of the handset itself. But with even the cheapest of equivalents (handsets offered free on contract, in other words) still commanding that basic $80pm monthly cost, the maximum you're able to save by looking elsewhere is just $200.
In the UK, meanwhile, our much wider range of tariffs means that iPhone users using their handsets sparingly can get away with a TCO of just $998, which sounds great until you realise that the cheapest smartphone can be had for a TCO of just $384. Compare that to a cost five times higher over in the US, and it's easy to understand the appeal Apple's Jesus Phone has for American types.
Via The Guardian