We’ve known all along that the free version of iTunes Radio will be fuelled by ads, and with the service almost a reality, we’re getting a sense of how exactly that advertising will work.
How do full-screen video ads from the likes of McDonald’s, Pepsi, Nissan and Procter & Gamble sound?
That’s the word from AdAge, with some individual iTunes Radio ad deals said to weigh in at tens of millions of dollars, including exclusivity in the advertiser’s industry till the end of 2013. So if McDonald’s is on board, that precludes Burger King and KFC. For now.
iTunes Radio audio ads are tipped to make an appearance every 15 minutes, while the video ads will pop up once per hour – taking over from whatever you happen to be doing at the time.
That goes for all iTunes Radio-compatible devices, including iPhones, iPads, desktops and laptops.
Of course, there will be a paid version without ads, and we’ve been told that iTunes Match subscribers won’t have to suffer ads, essentially getting iTunes Radio for free.
Apple’s iTunes Radio service was unveiled at WWDC 2013, and appeared in our Top seven iOS 7 features countdown. We quite like the idea of Discovery mode (forgoes the hits in favour of more obscure tracks), though it could be some time before iTunes Radio’s UK rollout.