We’ve been speculating about a music streaming service from Apple for some time now, and for existing services such as Spotify and Pandora, the nightmare has become an Apple-flavoured reality.
iTunes Radio will arrive alongside iOS 7 in “fall” (or autumn, to you and I), though it’ll be US-only at first. Son of a…
Interestingly, iTunes Radio will be free to use, but with ads. Unless you’re an iTunes Match subscriber, in which case it’s free and ad-free. Bonus.
So how does iTunes Radio work? Well, it’s baked into the music side of things on your iDevice; that’s your iPhone, iPad and/or iPod touch, and iCloud will automatically sync data if you’re using more than one device.
Essentially, iTunes Radio offers Featured stations, genre-specific stations, and stations based on your own music collection. You can even build stations around individual songs, artists and genres of your choosing.
Like a song? Try tapping Play More Like This. Don’t like it? Just hit Never Play This Song. You can also adjust the balance between ‘Top hits’ and ‘Discovery’.
Apple boasts that it welcomes thousands of new tracks to iTunes every week, and with iTunes Radio, you’ll hear songs that haven’t actually been released yet.
Of course, Apple is ultimately hoping that you’ll fork out for tons of new music, and as such you can tap Buy to instantly download a song, or maybe just add it to your Wish List. There’s also a full History of everything you’ve heard.
And that’s iTunes Radio. Again, it’ll initially be US-only, though software and services guy Eddy Cue promises "other countries will be added over time".