Samsung and Microsoft have a funny old relationship. While Sammo continues to keep a finger in every pie, it really hasn’t thrown much weight behind Windows 8 or Windows Phone 8.
Discussing Microsoft’s latest operating systems, Samsung Mobile president JK Shin observes – very astutely – that there doesn’t seem to be a great deal of demand for the products.
In an interview with The Wall Street Journal, JK Shin was asked about Samsung’s relationship with Microsoft, given the latter’s apparent closeness with Nokia.
Shin whispered: “Smartphones and tablets based on Microsoft's Windows operating system aren't selling very well. There is a preference in the market for Android. In Europe, we're also seeing lackluster demand for Windows-based products.”
Indeed, the Samsung ATIV Tab (which runs Windows 8 RT) has been withdrawn in some European territories.
As for Tizen, Shin reiterates that it’s absorbing bada (which easily outsold Windows Phone, incidentally), and tells us to expect the first Tizen-based Samsung smartphone in Q3. Exciting.
Samsung will continue to flirt with Windows Phone 8, but it’s difficult to imagine the South Koreans ever holding a ludicrous over-the-top Broadway launch event for a Windows-based device.