There may be something a little patronising about Nokia's support for MeeGo-loving offshoot Jolla given the coldness of the shoulder it gave the OS itself not 18 months ago.
But could Nokia end up regretting its generosity? It's early days yet, but Jolla has already announced its first sales agreement – with a Chinese retailer boasting a total of 2,000 stores. Not bad for a company pretty much no-one had even heard of a week ago, which doesn't even have a product prototype to show off, or even an official website.
Thankfully, Twitter has stepped in to give the start-up mobile maker the voice it needs, with the JollaMobile account revealing today: “Great news: Jolla has just signed its first sales deal. What a start for a new exciting week – follow the news today!”
The retailer in question is Chinese brand D.Store, which has committed to carry Jolla's MeeGo-brewed devices once they start rolling out later this year.
Further details are largely non-existent at this stage, with Jolla only adding that its first handset will indeed land before the end of 2012, and will run a completely new MeeGo OS when it does, again without going into detail.
There seems to be quite a bit of support out there for Jolla, and while that's normal given its underdog status, there's more to this story than just your standard cheering for the little guy trying to get ahead against the odds.
It reflects the very real groundswell of support that still exists to this day for MeeGo and the belief that Nokia made a mistake in abandoning a venture it had been working on for years already.
And even more than that, it surely speaks to the growing feeling that the mobile market is in serious need of some fresh air to shake things up a bit. After all, the way things are going right now Samsung and Apple might be the only players still standing a couple of years down the line.