With the smartphone scene the way it is i.e. utterly dominated by Samsung and Android, it’s hard to imagine how a relatively small-scale team like Jolla can make any sort of tangible impact.
Well, one solution might be to have its Sailfish OS sideloaded onto existing Android devices, and Jolla’s CEO reckons it’s pretty easy to do so.
Those are the speech bubbles emanating from a recent Talouselämä Magazine interview with Jolla CEO Tomi Pienimäki.
“It is fairly easy to install the OS on Android devices," Pienimäki begins. ”There is no such culture in these parts of the world [Finland], but there are people that are installing new operating systems on their devices.
“In China it is mainstream. About half of the smartphone buyers are upgrading their older or cheaper devices with a better version of Android. For us it is a possibility to distribute our operating system especially in China.”
Sailfish OS would be distributed freely, with Jolla making its money through applications, services and/or advertising.
Jolla’s first smartphone, the imaginatively titled Jolla, was finally released last week, but in incredibly limited quantities. Most of the 450 units went to pre-order customers.
The Jolla's specs are fairly unimpressive (dual-core processor, 1GB RAM, 8MP camera, 4.5in qHD display), but Jolla hopes to stand out with the gesture-based Sailfish OS.
Jolla isn't the only company looking to piggyback Google's Android. We recently heard that Microsoft approached HTC with a view to releasing dual-booting Windows Phone/Android handsets.