Jony Ive’s iOS 7: ‘potentially unsettling’ for existing users?

Jony Ive’s iOS 7: ‘potentially unsettling’ for existing users?iOS is getting on a bit now, and save for obvious enhancements like multitasking, it has remained largely unchanged for almost six years.

The consensus is that Apple has to do something major with iOS 7, but how do you make an operating system feel fresh and exciting, but still intuitive, and without alienating existing users?

That’s the problem apparently facing Sir Jony Ive, the man largely behind the iPod, iPhone and iPad.

Historically a hardware man, Ive has reportedly been heavily involved with the design of iOS 7, and is said to be pushing a more “flat design”. Er, whatever that means.

That’s the story again from 9to5mac, according to sources who’ve seen – or at least been "briefed on" – iOS 7.

Indeed, one source says the iOS 7 design is “very, very flat,” while another says the spanking new OS drops “all signs of gloss, shine, and skeuomorphism”. A third reckons the “flatness” gives Windows Phone a run for its money. Sounds ominous (joking (maybe)).

Ultimately, iOS 7 might be appealing to new iOS users, but turn off those who are accustomed to the current design. It’s even described as “potentially unsettling”, which seems a little melodramatic.

We can’t see Apple doing anything too outrageous with iOS 7, but we’re still keeping our fingers crossed that they unashamedly pilfer from Cydia.

Assuming things are back on schedule, expect to see iOS 7 at WWDC 2013 in June.

Read more about: iOS

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6 comments

JanSt / MOD  Apr. 30, 2013 at 16:07

"skeuomorphic" design... right out the window... what a word, eh?
I wouldn't mind getting rid of those apps that pretend to be real life objects. It's not necessarily a better user experience to handle a touchscreen calendar that looks like a Filofax knock-off.

There are some horrible 3rd party iOS AND Mac apps that have taken that concept too far...
Photo editors with faux 3D drawser with brushes and erasers that you need to awkwardly maneuver...sucking up graphics power like there's no tomorrow. And come on: have you seen the size of iPhoto for the iPhone/iPad? Ridiculous. For what? A photo gallery with some bonus editing features and it weighs more than many smartphone ROMs, so that picture frames seem to dangle from a nail...

Andy247  Apr. 30, 2013 at 23:56

"Intuitive" and "just works" are the laziest, as well as most misleading, terms used when it comes to iOS, it makes my blood boil with frustration when i pick up an iPad, iPod Touch or iPhone because I just can't get it to do anything. It's total lack of options and buttons, hardware or otherwise, may work for the majority, but it's about as useful;as a Speak n' Spell for me.
I'm well aware i'm in the minority there but my girlfriend is the same, as are my parents, bot "Silver Surfers" and the type of people who we're constantly being told love iOS because it "just works", it just doesn't, unless you've never used any other smartphone.

LexLuthor  May. 1, 2013 at 10:08

"Intuitive" and "just works" are the laziest, as well as most misleading, terms used when it comes to iOS, it makes my blood boil with frustration when i pick up an iPad, iPod Touch or iPhone because I just can't get it to do anything. It's total lack of options and buttons, hardware or otherwise, may work for the majority, but it's about as useful;as a Speak n' Spell for me.
I'm well aware i'm in the minority there but my girlfriend is the same, as are my parents, bot "Silver Surfers" and the type of people who we're constantly being told love iOS because it "just works", it just doesn't, unless you've never used any other smartphone.


RETARD

JanSt / MOD  May. 1, 2013 at 17:04

frustration when i pick up an iPad, iPod Touch or iPhone because I just can't get it to do anything.
Dear Andy, LexLuthor may be out of line with his choice of word.
But seriously!!!??? That is the worst attempt to discredit a divisive product range just for the heck of it. :p
Your post doesn't merit any further comment.

Andy247  Jun. 17, 2013 at 16:07

frustration when i pick up an iPad, iPod Touch or iPhone because I just can't get it to do anything.
Dear Andy, LexLuthor may be out of line with his choice of word.
But seriously!!!??? That is the worst attempt to discredit a divisive product range just for the heck of it. :p
Your post doesn't merit any further comment.


And yet merited comment in the first place. Interesting. I'm not discrediting the product range, I'm discrediting journalists lazy attempts to describe it. Mainstream press in particular seem to have a fear of seeming uncool by slagging off iOS. Barista mentality. iOS is poor and just by telling people that it isn't, doesn't make it so.

JanSt / MOD  Jun. 17, 2013 at 16:36

Troll

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