iOS is getting on a bit now, and save for obvious enhancements like multitasking, it has remained largely unchanged for almost six years.
The consensus is that Apple has to do something major with iOS 7, but how do you make an operating system feel fresh and exciting, but still intuitive, and without alienating existing users?
That’s the problem apparently facing Sir Jony Ive, the man largely behind the iPod, iPhone and iPad.
Historically a hardware man, Ive has reportedly been heavily involved with the design of iOS 7, and is said to be pushing a more “flat design”. Er, whatever that means.
That’s the story again from 9to5mac, according to sources who’ve seen – or at least been "briefed on" – iOS 7.
Indeed, one source says the iOS 7 design is “very, very flat,” while another says the spanking new OS drops “all signs of gloss, shine, and skeuomorphism”. A third reckons the “flatness” gives Windows Phone a run for its money. Sounds ominous (joking (maybe)).
Ultimately, iOS 7 might be appealing to new iOS users, but turn off those who are accustomed to the current design. It’s even described as “potentially unsettling”, which seems a little melodramatic.
We can’t see Apple doing anything too outrageous with iOS 7, but we’re still keeping our fingers crossed that they unashamedly pilfer from Cydia.
Assuming things are back on schedule, expect to see iOS 7 at WWDC 2013 in June.