Actually, just keeping quiet would have been more flattering, Nokia

Actually, just keeping quiet would have been more flattering, Nokia

We've known about Apple's move to embrace a world of colour with the iPhone 5c for a while now, but it didn't stop Nokia wading in with a bit of Twitter self-congratulation in the wake of Apple's launch event yesterday.

You see, Nokia reckons the spectrum of five colours Apple has gone for combined with the iPhone 5c's general design has resulted in something more than a little similar to its own Lumia line of Windows Phones.

Now first of all, let's be honest: there is more than a passing resemblance between what Nokia calls light blue and what Apple does. I suspect both are quite similar to what you or I would call light blue.

Sure, they're both specifically dressed in coloured plastic, which Nokia's Lumias have popularised, but then again they also both have touchscreens and can download apps, which Apple surely deserve a bit of credit for.

Now don't get me wrong – I'm not missing the point here. Nokia isn't saying Apple is copying its ideas, and it's not like we'll be seeing lawsuits on the back of this or anything.

It's just saying that when the most iconic single product on the market follows a design trend you're responsible for, you're surely doing something right. And to be fair, Apple shouldn't be able to get away with utter rubbish like “we said no to thousands of seemingly acceptable colours before saying yes to five with uncommon beauty and depth” without a bit of criticism.

In other words, it's all fair game – assuming Nokia is actually responsible for making colourful phones popular (which is arguable, since Nokia's been doing the colourful thing for a while now, and quite a few of the handsets along the way have been distinctly unpopular).

You could argue, though, that the classier move might have been for Nokia to just keep quiet. You know, since the phone it's talking about is the most successful smartphone in history, and the “imitation” it's so “flattered” by is arriving on the back of Nokia having been bought out after countless examples of failing to embrace real innovation?

But yeah, well done on the colours, guys.

Read more about: Apple iPhone 5c

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15 comments

JanSt / MOD  Sep. 11, 2013 at 19:05

Already sort of covered this in Lewis' other posts' comment quagmire :p
There have been orange white blue and black Palm Treo models ages ago... There have been colorful non-smartphones by all makers long before smartphones became mass fodder.
Apple had colorful Desktop machines when EVERYONE else released black or off-white ones. Add iPod Shuffle etc etc...

And go on: track 2nd hand Lumias (there are loads, Nokia. Loads!) on sale; be it eBay or more local sites or Tesco's noticeboard. See which ones sell faster: black or yellow!?

And polycarbonate? Nokia.... can you say "CD"? "DVD"? All a bit longer around than your N9.

But then again: I'm not 'upset' by Nokia's little stunt. It was quite witty.
But unfortunately all too many fanboys and -girls took it way too seriously.

Which reminds me of homopho... oh, oops. :p

universe1992  Sep. 11, 2013 at 19:08

Give me nokia over iphone anyday.

JanSt / MOD  Sep. 11, 2013 at 19:28

Give me nokia over iphone anyday.

I just got a Nokia N91. Does that count?
I used a Lumia 820 in August for 2 weeks. I'll admit: I was in some ways 'delighted' - clean, smooth fast UI. Had the camera been faster, and if it played ball with Linux and Mac in a 21st century manner, I might have kept it.
But then: iPhones don't play ball with Linux, either. The new OS is hideous, although it's got some nice features. I'd love to try the camera of the iPhone 5S; and I'd love Nokia to put the Pureview tech into something smaller. I just don't fancy any phone larger than 4.3-in. If it's got to be bigger, do what Samsung did with the Note range: add some features that make use of the size. A good pen; dual window action etc etc.

JanSt / MOD  Sep. 11, 2013 at 19:31

Google/Motorola should chime in...

http://www.unwiredview.com/wp-content/uploads/2006/03/PEBL%20color.jpg

matt101101 / MOD  Sep. 11, 2013 at 19:36

Google/Motorola should chime in...

http://www.unwiredview.com/wp-content/uploads/2006/03/PEBL%20color.jpg

Ahh the Motorola Pebble, or PEBL as I think it was marketed. I never was quite sure why Motorola thought that all capitals and missing letters was a good marketing tool...

SLVR
RAZR
PEBL

There might have been more, I just can't remember them.

JanSt / MOD  Sep. 11, 2013 at 19:41

Don't they have some weird obsession with vanity number plates, also?
RDWERE = Roadwarrior :p
Oh, no...that was in Frasier.

matt101101 / MOD  Sep. 11, 2013 at 21:40

Don't they have some weird obsession with vanity number plates, also?
RDWERE = Roadwarrior :p
Oh, no...that was in Frasier.

To be fair to them, the Pebble (from the outside) doesn't look too outdated even now.

satchef1  Sep. 11, 2013 at 21:40

It's a fair point. Nokia's recent phones have taken on a very different design from the market standard, and it's a design that seems to resonate at some level with consumers. While it hasn't resulted in amazing sales, it has forged a strong 'Lumia' brand identity in the minds of consumers and revealed that there is a calling for such devices. It seems unlikely that Apple came to the iPhone 5C entirely independently, especially given they aren't the only manufacturer to recently take a lead from Nokia's book.

Seems to me Nokia were being a bit tongue in cheek though, like they see the reference, but aren't too bothered; they suspect they influenced the iPhone 5C,but known they didn't invent the idea of brightly coloured polycarbonate handsets.

krogothnx  Sep. 11, 2013 at 21:54

Google/Motorola should chime in...

http://www.unwiredview.com/wp-content/uploads/2006/03/PEBL%20color.jpg

Ahh the Motorola Pebble, or PEBL as I think it was marketed. I never was quite sure why Motorola thought that all capitals and missing letters was a good marketing tool...

SLVR
RAZR
PEBL

There might have been more, I just can't remember them.


moto x is actually motorolla nexus but they kept it shorter, cause they do all their naming ideas over twitter.

JanSt / MOD  Sep. 11, 2013 at 22:10

Anyhoo... not half as bad as MapGate - when Nokia poked fun at Apple just to then go and release the worst iOS mapping app in a long time.

JanSt / MOD  Sep. 11, 2013 at 22:12

And satchef,
agree. I'm certain the 5C would look differently without the Lumia. But then: without the first iPhone there probably wouldn't be Lumias ;)

AhmadCentral  Sep. 11, 2013 at 23:17

http://blogs.murdoch.edu.au/michaelcho/files/2010/05/pallet.jpg

I win.

Stelph  Sep. 12, 2013 at 11:19

I dunno, I think fair play to Nokia here, TBH I think Nokia would have been better going with a tagline like "We're glad you agree..." refering to how Apple are now supporting colourful plastics in the same way Nokia have, bt still its not a nasty snipe at Apple (i.e. samsung adverts or even Apples own "im a mac" adverts), and it highlights the point very well that Nokia also offer bright colourful phones, several that are signifiantly cheaper than the IPhone and probably a better choice for a significant number of people

JanSt / MOD  Sep. 12, 2013 at 11:22

I dunno, I think fair play to Nokia here, TBH I think Nokia would have been better going with a tagline like "We're glad you agree..." refering to how Apple are now supporting colourful plastics in the same way Nokia have, bt still its not a nasty snipe at Apple (i.e. samsung adverts or even Apples own "im a mac" adverts), and it highlights the point very well that Nokia also offer bright colourful phones, several that are signifiantly cheaper than the IPhone and probably a better choice for a significant number of people

You have a point.
The problem with Samsung's ads (and one earlier Nokia ad) is that they make fun of Apple's customers. Bad. You want them to buy your stuff by calling them sheep and zombies? How pleasant.

Also: you're right: a lot of people treat the smartphone market like the Cold War.
Over-spent, over weaponised.
I'd say a vast majority of smartphone owners would get by with a £100 Android or WP device... or a discounted iPhone 4 if they are leaning towards iTunes' music offerings etc...
Heck, I used my old E75 most of last week to figure out how far I can go in deciding what phone to replace my dying N9 with. I didn't suffer.

Stelph  Sep. 12, 2013 at 13:58

[quote]I'd say a vast majority of smartphone owners would get by with a £100 Android or WP device... or a discounted iPhone 4 if they are leaning towards iTunes' music offerings etc...
Heck, I used my old E75 most of last week to figure out how far I can go in deciding what phone to replace my dying N9 with. I didn't suffer.


Yup exactly, I think im slightly unusual in that I use my smartphone for A LOT of things. As well as the usal phone, text, email, web browse I also

- Use the sporting apps and HR strap and use it during sports
- transfer videos to it from my sports camera and edit them
- Use coaching apps to analyse the videos
- Use various apps like Azimo HR to track resting heart rates, sleep cycle to track how well im sleeping etc

All of which means, for me, I can justify needing a good spec smartphone, where most of my friends dont use this or any other major feature ofther than the core phone, text, email, browse

Thats partly why I felt a little sorry that Facebooks phone fell flat on its face, really its ideal for a good proportion of people who just use their phones for social media (especially if the phone ran candy crush saga) and so they were spot on there is a market, its just these people didnt realise this :)

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